Zobrazeno 1 - 10
of 112
pro vyhledávání: '"Purchase decision process"'
Publikováno v:
Jurnal Manajemen Stratejik dan Simulasi Bisnis, Vol 4, Iss 1, Pp 33-40 (2023)
This study aims to determine the influence of Brand Awareness, Brand Association, and Lifestyle in the iPhone Purchase Decision Process in Padang City. The data analysis method used is Validity Test, Reliability Test, Multiple Regression Analysis, Hy
Externí odkaz:
https://doaj.org/article/c4fa5be64a814876be66f9f76cb8bbb3
Publikováno v:
Jurnal Keislaman, Vol 6, Iss 1 (2023)
This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument. This study uses the PATH Statistical Ana
Externí odkaz:
https://doaj.org/article/2d1c91af2d514d32932221a78bf210ec
Autor:
Åkesson, Filippa, Touray, Mariama
Digitaliseringen och dess teknologiska utveckling har gett upphov till nya digitala lösningar, däribland AR (Augmented Reality) är ett av de digitala verktyg som under de senaste åren fått en ökad uppmärksamhet bland både chefer och forskare.
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-53370
Autor:
Guzik, Aldona, Dutka, Grzegorz
Publikováno v:
Studia Humanistyczne AGH / Contributions to Humanities (from 2012). 18(3):75-89
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=852027
Autor:
Aldona Guzik, Grzegorz Dutka
Publikováno v:
Studia Humanistyczne AGH, Vol 18, Iss 3, Pp 75-89 (2019)
In modern times, the buying process involves utilisation of technologies from the virtual world as well as appropriate devices and their functionalities. Strategies of this type are also appreciated by young Polish people for whom balancing between
Externí odkaz:
https://doaj.org/article/bbe9bf6f81494d03818c9ae81bef54f1
Publikováno v:
Marketing (Beograd. 1991), Vol 49, Iss 3, Pp 181-191 (2018)
Due to the lack of knowledge and information consumers are often in a state of uncertainty in the decision-making process. Understanding the source of consumer uncertainty is essential for their better service. The aim of this paper is to get relevan
Externí odkaz:
https://doaj.org/article/df6741a2b0fe45168b77880b8fd63d2d
Autor:
Fahri Özsungur
Publikováno v:
Uluslararası Ekonomi, İşletme ve Politika Dergisi, Vol 1, Iss 2, Pp 117-148 (2017)
Bu çalışmada tüketici satın alma ve karar süreci tüketici davranışlarının bilişsel temelli özellikleri, tüketici davranışlarını etkileyen faktörler, global sınıflar teorisi, referans gruplar, gruplarda uyum süreci, bilgisel sosy
Externí odkaz:
https://doaj.org/article/3a0578d20c464a4ab7b4257741f8bec3
Autor:
Skulme, Ronalds, Praude, Valeriys
Publikováno v:
Oeconomia Copernicana. 7(1):131-142
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=459744
Autor:
Jaramillo Plaza, Juan Manuel
En la actualidad, existe una amplia gama de objetos interconectados con la capacidad de comunicarse entre sí o con las personas a su alrededor en su vida cotidiana; esta tecnología se denomina el Internet de las Cosas (loT) y se ha convertido en un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od________25::c3c46fb3626eb732569b6f44d673aabb
https://red.uao.edu.co/
https://red.uao.edu.co/
Autor:
Garcia, Andy, Hallak, Isra
Purpose: The purpose of the study is to gain a deeper understanding of how Generation X perceive that their purchase decisions are influenced by their use of social media. Method: The study is based on a qualitative research strategy. A semi structur
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-53209