Zobrazeno 1 - 10
of 619
pro vyhledávání: '"Purchase Decisions"'
Publikováno v:
Arab Gulf Journal of Scientific Research, 2024, Vol. 42, Issue 4, pp. 1982-2000.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/AGJSR-02-2023-0064
Autor:
Kanimozhi G., Sengottuvel C.
Publikováno v:
ECONOMICS, Vol 12, Iss 3, Pp 75-94 (2024)
The emergence of Social Commerce, facilitated by social media platforms such as Facebook, Snapchat, and Instagram, has revolutionized electronic commerce, reshaping consumer behavior and business dynamics. This study investigates the connection betwe
Externí odkaz:
https://doaj.org/article/b4f9fdae2a2b418d8aadb55928928ade
Autor:
Rosdiana Sijabat
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractThe COVID-19 pandemic has significantly impacted human life, particularly consumer behavior and the purchase of products and services. This study intends to investigate the impact of the COVID-19 situation (COV) on sustainability knowledge (S
Externí odkaz:
https://doaj.org/article/865b3010f80343a2ae3dd319003dd931
Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 8, Iss 1 (2024)
This study was conducted to determine and understand how Brand Ambassadors and content marketing affect consumer purchasing decisions to buy Ultra Milk milk. In the current era, many companies use K-pop Brand Ambassadors and content marketing to prom
Externí odkaz:
https://doaj.org/article/2221089a906747e4869edb990ad41d58
Publikováno v:
Innovative Marketing, Vol 20, Iss 2, Pp 152-168 (2024)
This study aims to explore the relationship between consumer purchasing behavior and key micro-influencer attributes, including knowledge, entertainment value, credibility, and transparency, within the context of Chinese social media platforms. The p
Externí odkaz:
https://doaj.org/article/1de3bbcfefb9478fb287fb741194ab08
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing, 2023, Vol. 18, Issue 1, pp. 27-46.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJPHM-04-2022-0037
Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 7, Iss 2 (2024)
This research aims to find out how price and social media influence consumers' decisions to buy used cars at the Ghiffari Motor Tangerang showroom. Social media promotion is now an important component of marketing strategies in the digital era. Price
Externí odkaz:
https://doaj.org/article/53acb0ac74dd48dcb34f9050012d0fed
Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 7, Iss 2 (2024)
With the very rapid development of technology using smartphones at this time, one of which is online shopping, consumers tend to shop via live streaming, one of which is available on the TikTok application with a variety of content. Therefore, this r
Externí odkaz:
https://doaj.org/article/eef87f5c650141d9bc30d52cf1f71fc9
Publikováno v:
IJEBD (International Journal of Entrepreneurship and Business Development), Vol 7, Iss 3 (2024)
The purpose of this research is to determine and analyze the influence of Promotion mix on Consumer Behavior, Brand image on Consumer Behavior, Lifestyle on Consumer Behavior, Promotion mix on Purchase Decisions, Brand image on Purchase Decisions, Li
Externí odkaz:
https://doaj.org/article/d597864af68f48c58056bee820dbbf4b
Autor:
Putri Septia Maharani, Wiyadi Wiyadi
Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 7, Iss 2 (2024)
This study aims to analyze the influence of price perception, product variety, service quality, and promotion on consumer purchasing decisions at Superindo Boyolali. Data were collected through questionnaires distributed to randomly selected consumer
Externí odkaz:
https://doaj.org/article/269be721e1414810b65af3136791777a