Zobrazeno 1 - 10
of 62
pro vyhledávání: '"Puneet Manchanda"'
Publikováno v:
International Journal of Research in Marketing. 38:329-342
A key benefit of using car sharing services (relative to car ownership) is that they are more cost effective. Car sharing firms offer a menu of pricing plans to make this happen. The two most common plans are flat-rate and pay-per-use pricing. Howeve
Publikováno v:
Decision Support Systems. :114018
Publikováno v:
Journal of Marketing Research. 58:115-140
In 2019, U.S. pharmaceutical companies paid $3.6 billion to physicians in the form of gifts to promote their drugs. The practice of offering financial incentives has raised concerns about potential conflict of interest. To curb such inappropriate fin
Publikováno v:
Marketing Science. 39:459-464
This editorial introduces the special issue on marketing science and health. We begin by describing the healthcare ecosystem and its many distinguishing features relative to other markets. With its large share of U.S. and world gross domestic product
Publikováno v:
SSRN Electronic Journal.
Publikováno v:
SSRN Electronic Journal.
Publikováno v:
Marketing Science.
Bargaining is an important pricing mechanism, prevalent in both online and offline markets. However, there is little empirical work documenting the costs and benefits of bargaining, primarily because of the lack of real-world bargaining data. We leve
Publikováno v:
Information Systems Research. 30:927-947
We propose a novel two-stage data-analytic modeling approach to gamer matching for multiplayer video games. In the first stage, we build a hidden Markov model to capture how gamers' latent engagement state evolves as a function of their game-play exp
Publikováno v:
Journal of Marketing. 83:19-36
In recent years, many providers of news and entertainment have been exploring the possibility of monetizing online content. In the context of newspapers, the paywall instituted by the New York Times starting in March 2011 is a well-publicized case in
Publikováno v:
SSRN Electronic Journal.
Since the late 1990s, opioids have been increasingly prescribed for pain treatment in the U.S as a result of aggressive marketing by pharmaceutical companies. This has resulted in more than 450,000 opioid overdose deaths since then. In the same time