Zobrazeno 1 - 10
of 62
pro vyhledávání: '"Puneet Manchanda"'
Publikováno v:
International Journal of Research in Marketing. 38:329-342
A key benefit of using car sharing services (relative to car ownership) is that they are more cost effective. Car sharing firms offer a menu of pricing plans to make this happen. The two most common plans are flat-rate and pay-per-use pricing. Howeve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b68f1ebed4ad08c0450f6c68fbdb37f7
https://doi.org/10.1016/j.ijresmar.2020.09.008
https://doi.org/10.1016/j.ijresmar.2020.09.008
Publikováno v:
Decision Support Systems. :114018
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe77fdf3a24b84440a996b2ffaf20a61
https://doi.org/10.1016/j.dss.2023.114018
https://doi.org/10.1016/j.dss.2023.114018
Publikováno v:
Journal of Marketing Research. 58:115-140
In 2019, U.S. pharmaceutical companies paid $3.6 billion to physicians in the form of gifts to promote their drugs. The practice of offering financial incentives has raised concerns about potential conflict of interest. To curb such inappropriate fin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::98be59f8c5abbe9f76e528e309fb248b
https://doi.org/10.1177/0022243720972106
https://doi.org/10.1177/0022243720972106
Publikováno v:
Marketing Science. 39:459-464
This editorial introduces the special issue on marketing science and health. We begin by describing the healthcare ecosystem and its many distinguishing features relative to other markets. With its large share of U.S. and world gross domestic product
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41ef1ab71d08a4058b4ba0b10d08d32c
https://doi.org/10.1287/mksc.2020.1230
https://doi.org/10.1287/mksc.2020.1230
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92f214d79aa59b63377fea0f595e700d
https://doi.org/10.2139/ssrn.4275944
https://doi.org/10.2139/ssrn.4275944
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92faefc62f7a060c6211cc9656dd1b14
https://doi.org/10.2139/ssrn.4250389
https://doi.org/10.2139/ssrn.4250389
Publikováno v:
Marketing Science.
Bargaining is an important pricing mechanism, prevalent in both online and offline markets. However, there is little empirical work documenting the costs and benefits of bargaining, primarily because of the lack of real-world bargaining data. We leve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3049e5f0c0d438ab94e91cf86cd3654
https://doi.org/10.1287/mksc.2021.1296
https://doi.org/10.1287/mksc.2021.1296
Publikováno v:
Information Systems Research. 30:927-947
We propose a novel two-stage data-analytic modeling approach to gamer matching for multiplayer video games. In the first stage, we build a hidden Markov model to capture how gamers' latent engagement state evolves as a function of their game-play exp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5f156abaafe7f6de6d971a84a519620
https://doi.org/10.1287/isre.2019.0839
https://doi.org/10.1287/isre.2019.0839
Publikováno v:
Journal of Marketing. 83:19-36
In recent years, many providers of news and entertainment have been exploring the possibility of monetizing online content. In the context of newspapers, the paywall instituted by the New York Times starting in March 2011 is a well-publicized case in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3341e58beaa70ada5b0980afbb5b2897
https://doi.org/10.1177/0022242918815163
https://doi.org/10.1177/0022242918815163
Publikováno v:
SSRN Electronic Journal.
Since the late 1990s, opioids have been increasingly prescribed for pain treatment in the U.S as a result of aggressive marketing by pharmaceutical companies. This has resulted in more than 450,000 opioid overdose deaths since then. In the same time
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5df30163f330ae6830243d751ae6b4b3
https://doi.org/10.2139/ssrn.3917975
https://doi.org/10.2139/ssrn.3917975