Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Publicidad en banners"'
Autor:
Simonetti, Aline, Bigne, Enrique
Publikováno v:
Spanish Journal of Marketing -ESIC, 2023, Vol. 28, Issue 1, pp. 3-20.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SJME-11-2022-0236
Autor:
Aline Simonetti, Enrique Bigne
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 1, Pp 3-20 (2024)
Purpose – The purpose of this study is to investigate how much visual attention is given to banner ads embedded in Web page content dependent on whether the user’s task is goal- or not goal-oriented, as well as the interplay between attention, ba
Externí odkaz:
https://doaj.org/article/62350ba875bf4a5593fda05f3164513a