Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness.

Autor: Hong SJ; Department of Communications and New Media, National University of Singapore., Low BYF; Department of Communications and New Media, National University of Singapore.

Publikováno v: Health communication [Health Commun] 2024 May; Vol. 39 (6), pp. 1185-1197. Date of Electronic Publication: 2023 May 04.

Social media delivered mental health campaigns and public service announcements: A systematic literature review of public engagement and help-seeking behaviours.

Autor: Draganidis A; Department of Neuroscience, School of Translational Medicine, Monash University, Melbourne, Victoria, Australia., Fernando AN; Department of Neuroscience, School of Translational Medicine, Monash University, Melbourne, Victoria, Australia., West ML; Department of Neuroscience, School of Translational Medicine, Monash University, Melbourne, Victoria, Australia., Sharp G; Department of Neuroscience, School of Translational Medicine, Monash University, Melbourne, Victoria, Australia. Electronic address: gemma.sharp@monash.edu.

Publikováno v: Social science & medicine (1982) [Soc Sci Med] 2024 Oct; Vol. 359, pp. 117231. Date of Electronic Publication: 2024 Aug 22.

Don't Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements.

Autor: Mo, Zichuan¹ (AUTHOR) mozch3@mail.sysu.edu.cn, Zhou, Meihan¹ (AUTHOR)

Publikováno v: Journal of Theoretical & Applied Electronic Commerce Research. Sep2024, Vol. 19 Issue 3, p2269-2288. 20p.

When Are Photographs or Illustrations More Effective in Public Service Ads? The Role of Visual Medium in Consumer Response Toward Public Service Advertisements.

Autor: NGOC TO, RITA¹ rto@tarleton.edu

Publikováno v: Journal of Advertising Research. Mar2024, Vol. 64 Issue 1, p80-102. 23p.

Diminishing Psychological Reactance Through Self-Transcendent Media Experiences: A Self-Report and Psychophysiological Investigation.

Autor: Clayton RB; School of Communication, Cognition and Emotion Lab, Florida State University., Myrick JG; Donald P. Bellisario College of Communications, Penn State University., Dale KR; School of Communication, Cognition and Emotion Lab, Florida State University., Park J; School of Communication, Cognition and Emotion Lab, Florida State University., Sarra E; School of Communication, Cognition and Emotion Lab, Florida State University., Hechlik E; School of Communication, Cognition and Emotion Lab, Florida State University.

Publikováno v: Health communication [Health Commun] 2024 Aug; Vol. 39 (9), pp. 1738-1749. Date of Electronic Publication: 2023 Jul 25.