Proprietary Parts as a Secondary Market Strategy

Autor: Marc Reimann, Joao Quariguasi Frota Neto, Rainer Kleber

Publikováno v: Kleber, R, Quariguasi Frota Net, J & Reimann, M 2020, ' Proprietary Parts as a Secondary Market Strategy ', European Journal of Operational Research, vol. 283, no. 3, pp. 929-941 . https://doi.org/10.1016/j.ejor.2019.11.062

Introducing proprietary parts to gain a competitive edge is a well-known, yet poorly understood strategy original equipment manufacturers (OEMs) adopt. In this paper, we consider an OEM which sells new products and competes with an independent remanu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::043a583651ce45c878424777cf5d4583
https://nrl.northumbria.ac.uk/id/eprint/41703/9/1-s2.0-S0377221719309749-main.pdf

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