Zobrazeno 1 - 10
of 164
pro vyhledávání: '"Promotion Mix"'
Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 8, Iss 1 (2024)
This study explores the marketing strategies of halal and healthy products in increasing consumer purchase intention, with a case study on Mie Muhammadiyah. The research employs a quantitative approach using multiple regression and Structural Equatio
Externí odkaz:
https://doaj.org/article/6f8d8814bd4a4945942dfc371a6de174
Publikováno v:
Jurnal Kepariwisataan, Vol 8, Iss 1 (2024)
Despite the significant tourism potential and government initiatives in Indonesia, the popularity of Lombok Island remains below expectations, particularly exacerbated by the COVID-19 pandemic. Look Lombok Tour & Travel, a local travel agency, faces
Externí odkaz:
https://doaj.org/article/b0b4bb48d05c496da382a9bc408c8985
Publikováno v:
IJEBD (International Journal of Entrepreneurship and Business Development), Vol 7, Iss 3 (2024)
The purpose of this research is to determine and analyze the influence of Promotion mix on Consumer Behavior, Brand image on Consumer Behavior, Lifestyle on Consumer Behavior, Promotion mix on Purchase Decisions, Brand image on Purchase Decisions, Li
Externí odkaz:
https://doaj.org/article/d597864af68f48c58056bee820dbbf4b
Publikováno v:
Geo Journal of Tourism and Geosites, Vol 49, Iss 3, Pp 1123-1133 (2023)
This study aims to examine the relationship between mobile augmented reality, promotion-mix elements, destination awareness, and intention to visit halal destinations. By using explanatory research, questionnaires were distributed online (Google fo
Externí odkaz:
https://doaj.org/article/8ba8b41a8d1f4dc185336e9721f40256
Akademický článek
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Autor:
Michael Segun Ogunmuyiwa
Publikováno v:
Athens Journal of Business & Economics, Vol 8, Iss 1, Pp 451-464 (2022)
Sales promotion and publicity are key promotional marketing tools which have assisted organizations to wax stronger in a global competitive environment. This study investigates the significance of publicity and sales promotion in Nigeria. The researc
Externí odkaz:
https://doaj.org/article/05b1705d1ae54da482c82f7dac5f0416
Publikováno v:
Al-Tanzim: Jurnal Manajemen Pendidikan Islam, Vol 5, Iss 2, Pp 1-14 (2021)
The mushrooming number of PTKI (Perguruan Tinggi Keagamaan Islam - Islamic Religious Higher Education) clusters has made competition between universities even tighter, thus using promotional strategies to increase public trust. The increase in the in
Externí odkaz:
https://doaj.org/article/3e1debb428b6475ab1d22420b9e18af3
Publikováno v:
Jurnal Indo-Islamika, Vol 11, Iss 1, Pp 59-98 (2021)
As a country with the largest Muslim population in the world, Indonesia has a large Muslim market and growing halal industry. Now many Indonesian brands are using the halal label not only to comply with their regulations, but also to attract their co
Externí odkaz:
https://doaj.org/article/b5d28b69023e4d45a10b11f687bce874
Publikováno v:
Jurnal Bisnis dan Manajemen, Vol 21, Iss 1, Pp 27-42 (2020)
This study analyzes the effect of the promotion mix and the internal environment of individuals on consumer purchasing decisions. The promotion mix has a positive relationship with purchasing decisions because consumers will be introduced to various
Externí odkaz:
https://doaj.org/article/caceab8d41a74145a4f8a4d8a736dbb1
Publikováno v:
Jurnal Kepariwisataan, Vol 5, Iss 2 (2021)
The covid 19 outbreak is not only detrimental in health, but also has an impact on the community's economic sector. Tourism and hospitality are the sector that feels the most impact. They lost domestic tourists, as well as foreign tourists. The accom
Externí odkaz:
https://doaj.org/article/8aee53c7198a4d06b49ea5ac24ba5fba