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pro vyhledávání: '"Professor E Slabbert"'
Autor:
KC Thwala, Professor E Slabbert
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 7, Iss 2 (2018)
Marketing is a core management function for any business, but smaller tourism businesses seem to underestimate the value of effective marketing and handle marketing in a more informal and unstructured manner. This can decrease their effectiveness in
Externí odkaz:
https://doaj.org/article/19d5256755284ef5b7a8335a4b9f9b40