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pro vyhledávání: '"Prof. Reza Ashari Nasution, Ph.D."'
This study aims to explore how digital assets can be used as a stimulus to create a cognitive and affective response in two-level stages through consumer experience journey theory. 21 semi-structured interviews were conducted to identify two psycholo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0efb916a4aaaef1672d12bf580c0f39f
