Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Prof. Mercy Mpinganjira"'
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 5, Iss 2 (2016)
The purpose of this study was to investigate South African travel agencies and tour operators’ social media marketing performance using the Digital Marketing Framework (DMF). Data used in the analysis was collected from 150 small travel agencies an
Externí odkaz:
https://doaj.org/article/37c64cd6056b46028b0d443de454bcd0
Publikováno v:
The Retail and Marketing Review, Vol 19, Iss 2, Pp 123-139 (2023)
Electronic word-of-mouth (eWOM) is crucial in customers’ decision-making process and purchase decisions. Although the eWOM phenomenon has been widely explored, limited studies have investigated eWOM as a volitional prepurchase behaviour by potentia
Externí odkaz:
https://doaj.org/article/2b37a11231de425d8dff095647901cd0