Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Prof. Dr. Simon Fauser"'
Autor:
Prof. Dr. Simon Fauser, Prof. Dr. Marco Schmäh, Long Chau Tran, Ha My Le, Julian Bumiller, Andreas Hiller
Publikováno v:
International Journal of Business and Applied Social Science. :6-12
Digitalization has gained a foothold in our everyday lives. However, it remains to be seen what digital tools B2B companies can benefit from. During the last few years, chatbots have been on the rise and have played a more significant role in B2B mar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c74b91d45a2c3bba0f1123cda5897503
https://doi.org/10.33642/ijbass.v8n12p2
https://doi.org/10.33642/ijbass.v8n12p2
Publikováno v:
International Journal of Business and Applied Social Science. :1-5
This article aims to give an overview of what German business needs in current times. By illustrating the Made in Germany label as a perceived image in sales, specific attributes are being evaluated to explain better the challenges German businesses
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ae1eec5d2cde94c67c614b7ecf10ee8c
https://doi.org/10.33642/ijbass.v8n12p1
https://doi.org/10.33642/ijbass.v8n12p1
Autor:
Prof. Dr. Simon Fauser, Prof. Dr. Marco Schmaeh, Luca Beck, Leon Karman, Lisa Stackelies, Nils Ziegler, Linh Chi Tran, Nhat Thanh Jana Tran
Publikováno v:
International Journal of Business and Applied Social Science. :12-16
The usage of webinars is witnessing a resurgence in popularity, especially since the COVID-19 pandemic. It is now revealing itself to be an actual shift in how buyers and sellers do business in the future. Therefore, this study aims to investigate wh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b04fb501f70e8b27a9162a4803313090
https://doi.org/10.33642/ijbass.v8n11p2
https://doi.org/10.33642/ijbass.v8n11p2
Autor:
Prof. Dr. Simon Fauser, Prof. Dr. Marco Schmaeh, Max Zeiner Zeiner, Tobias Schlechter, Nathalie Wintermantel, Christian Gottwald, Isabell Pfeil, Hanna Werner
Publikováno v:
International Journal of Business and Applied Social Science. :27-33
Due to the growing importance of videos for B2B sales outreach, this study proposes an extended model based on the Corporate-Video Model by Büsching and Meidel (2016) and a qualitative survey with high-ranking company representatives. The findings c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::088ca9b70e64ee0749ca4e9c0175a6da
https://doi.org/10.33642/ijbass.v8n11p4
https://doi.org/10.33642/ijbass.v8n11p4
Autor:
Prof. Dr. Simon Fauser, Prof. Dr. Marco Schmäh, Dr. Manuel Kern, Alessandro Sibilio, Christina Weidemann
Publikováno v:
International Journal of Business and Applied Social Science. :1-8
The concept of “social commerce” refers to a synthesis of e-commerce and social media. Despite the rapid growth in users of and revenues from social commerce, so far little in-depth research has been conducted in Germany on this topic. The goal h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cc277e321d0ca868033c9d7a17d350e3
https://doi.org/10.33642/ijbass.v8n10p1
https://doi.org/10.33642/ijbass.v8n10p1
Der vorliegende Band 4 der Reihe BWL-Hochschulschriften thematisiert die Auswirkungen des sogenannten Financial Fairplay im europäischen Lizenzfußball. Zu seiner Einführung mit der Spielzeit 2010/2011 sah sich die UEFA als der kontinentale Fußbal
Autor:
Regina Staab, Sebastian Serfas, Roland Klose, Prof. Dr. Ludwig Hierl, Prof. Dr. Simon Fauser, Prof. Dr. Sebastian Serfas
Technischer Wandel und fortschreitende Digitalisierung sind auch in der Fitness- und Gesundheitsbranche nicht mehr wegzudenken. Neben einer zunehmenden Anzahl an immer ausgefeilteren High-Tech-Fitnessgeräten ist auch ein rasanter Zuwachs an Fitness-
Die Reihe BWL-Hochschulschriften leistet Beiträge zu aktuellen betriebswirtschaftlichen Fragestellungen, insbesondere zu Innovations- und Exzellenz-Ansätzen. Die Reihe wendet sich sowohl an Unternehmen, als auch an Studierende. Unternehmen nutzen D