Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Priyali Rajagopal"'
Publikováno v:
Journal of the Association for Consumer Research. 7:63-71
Across four studies, we document a novel and unexpected effect such that COVID-19 data gathered by artificial intelligence (AI vs. humans) reduces consumers’ intentions to take preventive m...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed14d178b3ea3b8825ee297f07ae4c44
https://doi.org/10.1086/711839
https://doi.org/10.1086/711839
This study aims to examine the difference in consumers' willingness to pay for a product promoted by the SMI versus the brand.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f365d896423dfcf55ea713bdc973157
This study aims to examine the effect of the perceived anthropomorphism of a digital platform on users' memories of the content that they share on the platform.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4d41573ad1ecae27284208b1690fea5
Autor:
Priyali Rajagopal
This study aims at examining the effect of consumers' perceived self-brand connection with an SMI (Social Media Influencer) on their willingness to pay for a product promoted by the SMI versus the brand.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd26a64136e97f0e2a5e990a65c9407f
This study aims at examining the effect of SMI (Social Media Influencer) similarity on consumers' willingness to pay for a product promoted by the SMI versus the brand.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9679be2b3f270683ab5e8317d34a2293
Publikováno v:
Journal of the Association for Consumer Research
The current research examines how products from personized sellers operate as a source of social support and solidarity for essential workers who are experiencing elevated levels of occupat...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::af16e21bd1759368497a8f623a3c2224
https://doi.org/10.1086/711731
https://doi.org/10.1086/711731
Publikováno v:
Journal of Business Research. 122:24-37
Our paper examines how prior trust moderates consumer and firm responses to a firm's failures. We document that relatively high prior trust in a firm can help firms better recover from the negative effects of denying versus accepting failures, but th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ded4479433707c8ccc72ff9653f9e401
https://doi.org/10.1016/j.jbusres.2020.08.059
https://doi.org/10.1016/j.jbusres.2020.08.059
Publikováno v:
Journal of Experimental Psychology: Applied. 24:159-179
Across 5 studies, we examine the effect of prior brand commitment on the creation of false memories about product experience after reading online product reviews. We find that brand commitment and the valence of reviews to which consumers are exposed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8da6788cf14c7880ba89a03aa37e960b
https://doi.org/10.1037/xap0000161
https://doi.org/10.1037/xap0000161
Publikováno v:
Journal of Modelling in Management. 12:404-431
Purpose Joint space multidimensional scaling (MDS) maps are often utilized for positioning analyses and are estimated with survey data of consumer preferences, choices, considerations, intentions, etc. so as to provide a parsimonious spatial depictio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::329f9f614bbdcb01201a8d771e0aac04
https://doi.org/10.1108/jm2-12-2015-0100
https://doi.org/10.1108/jm2-12-2015-0100
Autor:
Mitchel R. Murdock, Priyali Rajagopal
Publikováno v:
Journal of Marketing. 81:83-98
This research examines the effects of warning messages that emphasize the social consequences of negative health outcomes. The authors demonstrate that highlighting social (vs. health) consequences leads to greater perceived temporal proximity of and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f872bf062caa9392c80d50e595452e80
https://doi.org/10.1509/jm.15.0402
https://doi.org/10.1509/jm.15.0402