Zobrazeno 1 - 10
of 67
pro vyhledávání: '"Priya Raghubir"'
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
Building on past research on judgment anchoring, we investigate the effect of price information on consumers’ choice of denomination when making a purchase. Across seven experiments, including two in the field (N = 4,020), we find that people tend
Externí odkaz:
https://doaj.org/article/c51b027967f84111a22096380f0b6147
Publikováno v:
Journal of Service Research. 26:251-269
Traditional practice prominently presents offers (e.g., “50% Off”) followed by a quantity (“When you buy two”), duration (“Today only”), or other conditional restriction as a scarcity appeal to increase urgency. Placing a hurdle to clear
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b73d176195f00acb6397510f038a3875
https://doi.org/10.1177/10946705221120147
https://doi.org/10.1177/10946705221120147
Publikováno v:
Journal of the Association for Consumer Research. 6:362-376
With the revolution in technology, the internet offers opportunity to be a “web wizard,” but its overuse could be problematic. Problematic internet use, also called internet addiction disor...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4babd63da037c4cbace7611865a48282
https://doi.org/10.1086/714501
https://doi.org/10.1086/714501
Autor:
Johann Melzner, Priya Raghubir
Publikováno v:
Journal of Marketing Research. :002224372211351
This research aims to advance the understanding of audio branding by investigating the effect of an understudied auditory attribute, timbre, in the context of brand audio logos. Specifically, the authors propose, and provide evidence in ten studies,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fec36deef178f2221d8c96a40f3323c
https://doi.org/10.1177/00222437221135188
https://doi.org/10.1177/00222437221135188
Publikováno v:
Journal of the Association for Consumer Research. 6:120-129
Tipping is ubiquitous in countries such as the United States. Given the importance of examining the experiential side of marketing, we examine tipping—a participative pricing context and in...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::75578d4ae105e0b9e37756df3815bbd8
https://doi.org/10.1086/710239
https://doi.org/10.1086/710239
Publikováno v:
Customer Needs and Solutions. 8:102-104
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38f2007bb39a516a0389c7081fdd016a
https://doi.org/10.1007/s40547-021-00117-w
https://doi.org/10.1007/s40547-021-00117-w
Publikováno v:
Journal of Consumer Psychology. 30:575-578
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f8d1568fff74f3332d393705d955bc2
https://doi.org/10.1002/jcpy.1185
https://doi.org/10.1002/jcpy.1185
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
Building on past research on judgment anchoring, we investigate the effect of price information on consumers' choice of denomination when making a purchase. Across seven experiments, including two in the field (N = 4,020), we find that people tend to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::183a556658f852dd158dc5b4a55a5e82
https://pubmed.ncbi.nlm.nih.gov/33013597
https://pubmed.ncbi.nlm.nih.gov/33013597
Publikováno v:
Journal of Consumer Psychology. 28:1-4
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99a1b436d0d38e4263312769bca66436
https://doi.org/10.1002/jcpy.1001
https://doi.org/10.1002/jcpy.1001