Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Primitiva Pascual-Fernández"'
Publikováno v:
Tourism & Management Studies, Vol 10, Iss 2, Pp 67-74 (2014)
Este trabajo se centra en el estudio de los factores determinantes del éxito de la innovación de servicio. En concreto, se analizan las interacciones entre cinco variables clave para el desarrollo de nuevos servicios con éxito y sus efectos en
Externí odkaz:
https://doaj.org/article/65d3ff921f004639ad6c301862267ad3
Autor:
Primitiva Pascual-Fernández, María Leticia Santos-Vijande, Mar Gómez-Rico, José Ángel López-Sánchez
Publikováno v:
Economic Research-Ekonomska Istraživanja. 36
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8cd0d164dc9ee6ec071e6eda16b399dc
https://doi.org/10.1080/1331677x.2023.2172740
https://doi.org/10.1080/1331677x.2023.2172740
Publikováno v:
International Journal of Contemporary Hospitality Management. 32:2757-2776
Purpose This study aims to examine the interplay among three key drivers of service innovation success in the hospitality industry. Specifically, how internal marketing practices in hotels influence frontline employee involvement, training and empowe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::42e7d65d30320de6fb672ccd93bdcd40
https://doi.org/10.1108/ijchm-12-2019-0988
https://doi.org/10.1108/ijchm-12-2019-0988
Autor:
Primitiva Pascual-Fernández, José Ángel López-Sánchez, John M. Rudd, María Leticia Santos-Vijande
Publikováno v:
Scopus
Despite the growing importance of the service industry in modern economies, research on service innovation success has been far less prolific than has work on product innovation, and there is still a relative paucity of knowledge about the key factor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4465cbd3d7c27e41cf9a0e00343a1733
http://wrap.warwick.ac.uk/146837/1/WRAP-service-innovation-management-modern-economy-insights-interplay-between-firms-innovative-culture-project-level-success-factors-Rudd-2020.pdf
http://wrap.warwick.ac.uk/146837/1/WRAP-service-innovation-management-modern-economy-insights-interplay-between-firms-innovative-culture-project-level-success-factors-Rudd-2020.pdf
Publikováno v:
Gestión y Política Pública. 30:115
One of the open government objectives is the fight against corruption through the divulgation of public information that facilitates the supervision of governors. However, in this process of active transparency, there are too many occasions when the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a5ea24e538bae2ba2d0ddddbd1c0588d
https://doi.org/10.29265/gypp.v30i3.962
https://doi.org/10.29265/gypp.v30i3.962
Autor:
María Leticia Santos-Vijande, Arturo Molina, José Ángel López-Sánchez, Primitiva Pascual-Fernández
Publikováno v:
International Journal of Hospitality Management. 94:102825
Innovation capability is critical for the modernization and competitiveness of the hotel industry. This work analyzes the role of hotels' innovative culture, market orientation, and internal marketing as forerunners of innovation capability in hotels
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9eb723dec38ed8e646835ae64c6b419c
https://doi.org/10.1016/j.ijhm.2020.102825
https://doi.org/10.1016/j.ijhm.2020.102825
Publikováno v:
Current Issues in Tourism. 21:301-327
Hotels can strengthen their competitiveness by expanding their innovation process beyond the boundaries of the firm to exploit the valuable knowledge and skills of their customers. This study examines the effects of new service (NS) co-creation with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::88a92247d7fafe74d33d5a3d1f0c154b
https://doi.org/10.1080/13683500.2015.1078781
https://doi.org/10.1080/13683500.2015.1078781
Autor:
Javier Reynoso, Primitiva Pascual-Fernández, José Ángel López-Sánchez, María Leticia Santos-Vijande
Publikováno v:
Rediscovering the Essentiality of Marketing ISBN: 9783319298764
The tourism industry is widely recognized for its prominent role to foster economic development, wealth creation, and employment opportunities in modern economies (Lee and Chang 2008; WTTC 2013; OMT 2014). In this sense, during the last 5 years the t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::93eb1a24abc9a2f40cac3c70976c438a
https://doi.org/10.1007/978-3-319-29877-1_183
https://doi.org/10.1007/978-3-319-29877-1_183