Zobrazeno 1 - 10
of 679
pro vyhledávání: '"Price promotion"'
Publikováno v:
Journal of Consumer Marketing, 2024, Vol. 41, Issue 5, pp. 524-539.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-10-2021-4968
Autor:
Marlinda Marlinda, Pupung Purnamasari
Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 7, Iss 2 (2024)
This study aims to determine how the influence of Price, Promotion, and Product Quality affects customer satisfaction in the case study of Mie Gacoan in Bekasi. Using quantitative methods, data from this study were collected from 100 respondents. usi
Externí odkaz:
https://doaj.org/article/3e47a689564d46dbb5fda2746aca9e5f
Publikováno v:
Jurnal Ekonomi, Bisnis dan Entrepreneurship, Vol 17, Iss 2, Pp 472-479 (2023)
This study aims to examine the impact of price, promotion, and service quality on consumer purchase intention at Matahari Department Store. The applied research methodology involves the utilization of a survey approach, wherein questionnaires are dis
Externí odkaz:
https://doaj.org/article/8dd3eb58c3624924be555d4a103d8bb6
Publikováno v:
European Journal of Marketing, 2023, Vol. 57, Issue 8, pp. 2112-2141.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-09-2021-0687
Publikováno v:
Jurnal Manajemen, Vol 27, Iss 2, Pp 321-340 (2023)
The existing literature suggests that the scarcity signal is a crucial factor that determines consumer purchase intention. However, research inconsistencies regarding the direction of the relationship require more attempts to understand whether there
Externí odkaz:
https://doaj.org/article/efa627c8e4f8402d8d500312a6b452cb
Publikováno v:
Jurnal Pamator, Vol 16, Iss 2, Pp 222-230 (2023)
The research aims to find out and analyze how the electronic word of mouth, the quality of products, prices and promotion of the interest in the prebujaya outfit buy products. The sample used in this study is 105 respondents who once made a purchase
Externí odkaz:
https://doaj.org/article/3aa68a53f23e47cf8fdb470e4e92541a
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 1, pp. 198-213.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-07-2021-0475
Publikováno v:
Taikomieji Moksliniai Tyrimai, Vol 1, Iss 2, Pp 49-70 (2022)
The article analyses the theoretical elements of the marketing complex, which are oriented not only to the development of the product, but also to the needs of consumers. The marketing complex “7P” is distinguished, which allows a better analysis
Externí odkaz:
https://doaj.org/article/8d15ceb805014fda804460d0843e2cec
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Akademický článek
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