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Autor:
Price, Dylan Gene
PhD (Marketing Management), North-West University, Vanderbijlpark Campus, 2019 The rapid dissemination of smartphones amongst consumers over the past decade has led to a plethora of mobile services being available. Of all mobile services available, m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::b162d628ead7339d53ca1fd4e8695fee
https://hdl.handle.net/10394/33092
https://hdl.handle.net/10394/33092
Autor:
Price, Dylan Gene
MCom (Marketing Management) at the Vaal Triangle Campus of the North-West University, 2017 Mobile games are currently the fastest growing mobile service in the market. The prevalence of traditional video games is dissipating, as mobile games experien
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::d7ab74d96358d437222b6ea002cbb96a
https://hdl.handle.net/10394/24930
https://hdl.handle.net/10394/24930
Publikováno v:
Volume: 9, Issue: 2 72-87
International Journal of eBusiness and eGovernment Studies
International Journal of eBusiness and eGovernment Studies
In South Africa, mobile gaming revenue has eclipsed the revenue of both traditional console and computer video games. It has also become an important marketing medium for marketers wishing to promote their brands. However, there is a lack of knowledg
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::3a709d941c452f3d955755b89440a8eb
https://dergipark.org.tr/tr/pub/ijebeg/issue/36106/405402
https://dergipark.org.tr/tr/pub/ijebeg/issue/36106/405402