Investigating Identity Communication Online in Forum-Based Virtual Communities of Consumption with Comparison to Face-to-Face Social Interactions

Autor: Presi, Caterina

How identity is communicated in forum-based Virtual Communities of Consumption (VCCs) and the role of the medium in identity communication are investigated by comparing what occurs online and face-to-face, using a conceptual framework of Symbolic Int

Externí odkaz: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.485262

Print advertising: Type size effects

Autor: Pillai, Kishore Gopalakrishna, Katsikeas, Constantine S., Presi, Caterina

Publikováno v: In Journal of Business Research June 2012 65(6):865-868

Consumer trust in user-generated brand recommendations on Facebook

Autor: Chari, Simos, Christodoulides, George, Presi, Caterina, Wenhold, Jil, Casaletto, John P.

Publikováno v: Chari, S, Christodoulides, G, Presi, C, Wenhold, J & Casaletto, J P 2016, ' Consumer Trust in User-Generated Brand Recommendations on Facebook ', Psychology and Marketing, pp. 1071-1081 . https://doi.org/10.1002/mar.20941

The transparency of social web paves the way for user-generated content (UGC) to become a trusted form of brand communication. Research offers little guidance on UGC and trust development in social networking sites (SNS) and has yet to debate the eff

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::04f5a04ee53d5a66e1dd626e63dadbbf
https://eprints.bbk.ac.uk/id/eprint/15809/3/15809.pdf

READING CONSUMERS' IDENTITY IN VIRTUAL COMMUNITIES OF CONSUMPTION: EXPLORING THE INFLUENCE OF MOTIVE AND FOCUS OF ATTENTION.

Autor: Presi, Caterina¹, Michell, Paul¹, Lock, Andrew R.¹

Publikováno v: Advances in Consumer Research - Asia-Pacific Conference Proceedings. 2006, Vol. 7, p330-338. 9p.