Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Preeti Shroff"'
Publikováno v:
Journal of Product & Brand Management. 31:73-95
Purpose A place brand is a culmination of its exclusive history, people and traditions that affect customer and community experiences. Place branding has become increasingly important for collective heritage brand strategy, as stakeholders undertake
This handbook maps and analyzes cross-sector (public–corporate–social–community–faith) governance theories, models, and practices as they are evolving in a digital world. It studies human, cultural, societal, institutional interactions and ch
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
In today’s globalized world, geographic locations have emerged as hubs of cultural influences, historic uniqueness and economic development. Each geographic location possesses distinct characteristics, emanating from the cultural, historic, communi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a66c415396f4abccb65928a0db833e4
https://doi.org/10.1007/978-3-030-39165-2_256
https://doi.org/10.1007/978-3-030-39165-2_256
Autor:
Alden, Dana L.1 dalden@hawaii.edu
Publikováno v:
Journal of Sustainable Marketing. 2024, Vol. 5 Issue 1, p1-3. 3p.
Publikováno v:
Editor & Publisher. Sep2022, Vol. 155 Issue 9, p72-83. 12p. 40 Color Photographs.
Autor:
Malodia, Suresh1 (AUTHOR), Gupta, Shaphali1,2 (AUTHOR) shaphali.gupta@micamail.in, Jaiswal, Anand Kumar3 (AUTHOR)
Publikováno v:
Journal of the Academy of Marketing Science. Sep2020, Vol. 48 Issue 5, p1009-1029. 21p.
Publikováno v:
Journal of Product & Brand Management; 2022, Vol. 31 Issue 1, p73-95, 23p
Autor:
Duff, David G.1
Publikováno v:
University of Toronto Law Journal. Fall2004, Vol. 54 Issue 4, p391-447. 57p.
Autor:
Díaz, Óscar Espinoza1 oespinoza@ucinf.cl, González, Luis Eduardo2 lgonzalez@cinda.cl
Publikováno v:
Sociedad y Economia. 2012, Issue 22, p69-94. 26p.
Publikováno v:
State of the World: Can a City Be Sustainable?; 2016, pi-xxxii, 32p