Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Pratiti Diddi"'
Publikováno v:
Practical Data Mining Techniques and Applications ISBN: 9781003390220
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f072582762e08b04926895b611eb3209
https://doi.org/10.1201/9781003390220-2
https://doi.org/10.1201/9781003390220-2
Publikováno v:
Journal of Media Psychology.
Abstract: The purpose of the present study is to explore how narrative political ads interact with other message strategies in affecting recipients’ ad responses. To accomplish that, we conducted a 2 × 2 × 2 between-subjects experiment whereby pa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0c1793d2dcc962d95a98103329f116b
https://doi.org/10.1027/1864-1105/a000374
https://doi.org/10.1027/1864-1105/a000374
Publikováno v:
Corporate Communications: An International Journal. 27:205-225
PurposeWhile research has shown that corporate social responsibility (CSR) can enhance a company's reputation, less is known about the effects of CSR communication on nonprofits. Hence, the current study seeks to understand how corporate reputation,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::803920e40b1c62433893310fe64b3149
https://doi.org/10.1108/ccij-02-2021-0020
https://doi.org/10.1108/ccij-02-2021-0020
Publikováno v:
International Journal of Strategic Communication. 15:275-292
Strategic communication scholarship has examined the effects of cross-sector corporate social responsibility (CSR) alliances on companies; however, less is known about their impact on nonprofit org...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::15fc6f23c6b2e4cefbbc9ae16406f01c
https://doi.org/10.1080/1553118x.2021.1945610
https://doi.org/10.1080/1553118x.2021.1945610
Autor:
Sushma Kumble, Pratiti Diddi
Publikováno v:
Stigma and Health. 6:251-262
On March 11, 2020, the World Health Organization (2020a) declared COVID-19, also known as Coronavirus, a global pandemic. Using a content analysis (N = 3,056) and social network analysis, we explored the role of Twitter in disseminating stigma messag
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2fa0d2449f1acbd13dff9ff81aba75b
https://doi.org/10.1037/sah0000324
https://doi.org/10.1037/sah0000324
Publikováno v:
Public Relations Review. 48:102184
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::64b6ba1100e730607f76db1961237341
https://doi.org/10.1016/j.pubrev.2022.102184
https://doi.org/10.1016/j.pubrev.2022.102184
Autor:
Pratiti Diddi, Lewen Wei
Publikováno v:
Public Relations Review. 48:102206
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::efc2b58989cea4a354d5d44ac22e9c24
https://doi.org/10.1016/j.pubrev.2022.102206
https://doi.org/10.1016/j.pubrev.2022.102206
Publikováno v:
Communication & Sport. :216747952211245
On May 31, 2021, Naomi Osaka, one of the top-ranked female tennis players, and one of the highest-paid female athletes in the world, announced her withdrawal from the French Open on her social media (Twitter) account, citing mental health issues. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3208f09ce9cbdfbf21bd046f9f0aff8
https://doi.org/10.1177/21674795221124584
https://doi.org/10.1177/21674795221124584
Autor:
Carlina DiRusso, Christen Buckley, Pratiti Diddi, Frank E. Dardis, Michail Vafeiadis, Nicholas Eng
Publikováno v:
Public Relations Review. 48:102207
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::60c134cd53f66c9d992cd0b34a463760
https://doi.org/10.1016/j.pubrev.2022.102207
https://doi.org/10.1016/j.pubrev.2022.102207
Publikováno v:
Journal of Product & Brand Management. 29:209-222
Purpose The dissemination of fake news has accelerated with social media and this has important implications for both organizations and their stakeholders alike. Hence, the purpose of this study is to shed light on the effectiveness of the crisis res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::df99b4d1eb6d2ee1d9976575666fef63
https://doi.org/10.1108/jpbm-12-2018-2146
https://doi.org/10.1108/jpbm-12-2018-2146