Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Prasad Vana"'
Publikováno v:
International Journal of Research in Marketing. 40:54-74
Autor:
Prasad Vana, Anja Lambrecht
Publikováno v:
SSRN Electronic Journal.
Autor:
Anja Lambrecht, Prasad Vana
Online product reviews constitute a powerful source of information for consumers. Past research has studied the effect of aggregate measures of reviews (such as, average product rating and number of reviews) on consumer behaviour. In this study, we i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f2e4c56c5ff4d80de5980df0c9fe132e
https://lbsresearch.london.edu/id/eprint/1494/2/Lambrecht_OnlineReviews_Appendix.pdf
https://lbsresearch.london.edu/id/eprint/1494/2/Lambrecht_OnlineReviews_Appendix.pdf
Autor:
Prasad Vana, Pradeep Pachigolla
Publikováno v:
SSRN Electronic Journal.
A prominent way in which the sale of illegal goods such as drugs, weapons and counterfeit occurs online is through Darknet markets, which are platforms where buyers and vendors transact on the Dark Web. The Dark Web offers a high degree of anonymity
The authors examine purchase behavior in the context of cashback shopping—a novel form of price promotion online in which consumers initiate transactions at the website of a cashback company and, after a significant delay, receive the savings promi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7c89af287ecfc1f36d009e3d33f69c73
https://lbsresearch.london.edu/id/eprint/985/1/Cashback_is_cashforward.pdf
https://lbsresearch.london.edu/id/eprint/985/1/Cashback_is_cashforward.pdf
Autor:
Anja Lambrecht, Prasad Vana
Publikováno v:
SSRN Electronic Journal.
Online product reviews constitute a powerful source of information for consumers. Past research has studied the effect of aggregate measures of reviews (such as, average product rating and number of reviews) on consumer behaviour. In this study, we i
Publikováno v:
SSRN Electronic Journal.
This research examines purchase behavior in the context of cashback shopping — a relatively young but increasingly popular form of sales promotion online. In general, the literature in marketing recognizes two reasons to delay paying a discount: co