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Autor:
Himadri Barman, Prakrit Saikia
Publikováno v:
International Journal of Online Marketing. 12:1-21
The purpose of this research article is to examine the Facebook content themes and structural efficiency of higher education institutions in order to understand how these factors influence engagement. The sample consisted of 4703 Facebook posts from
Autor:
Prakrit Saikia, Himadri Barman
Publikováno v:
Review of Marketing Science.
The purpose of this article is to analyze higher educational institutions’ contents in terms of post variables and engagement volume based on categorical classification of theme to understand which factors affect the overall engagement. The sample