Výsledky vyhledávání - "Pradana, Endy Wira"

Akademický článek

EXPERIENTIAL MARKETING TO INCREASE BRAND TRUST AND LOYALTY OF NONINSURANCE PATIENTS IN THE OUTPATIENT UNIT OF THE ARMY HOSPITAL IN MALANG EAST JAVA, INDONESIA.

Autor: Hariyanti, Tita¹ tita.fk@ub.ac.id, Pradana, Endy Wira² doktergigiendy@gmail.com, Wardani, Diadjeng Setya³ diadjeng_wardani@ub.ac.id, Fitriasari, Nikma² nikmafitriasari@ub.ac.id

Publikováno v: International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 5, p1-17. 17p.

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The Experiential Marketing to Increase Brand Trust and Loyalty of Non-Insurance Patients in the Outpatient Unit of the Army Hospital in Malang East Java, Indonesia

Autor: Hariyanti, Tita, Pradana, Endy Wira, Wardani, Diadjeng Setya, Fitriasari, Nikma

Publikováno v: International Journal of Professional Business Review; Vol. 8 No. 5 (2023): Continuous publication; e02158
International Journal of Professional Business Review; v. 8 n. 5 (2023): Continuous publication; e02158

Purpose: The aim of this study is to determine how experiential marketing and brand trust affect general patient loyalty in the outpatient section of the Army Hospital in Malang. Theoretical Framework: The competitiveness of the health industry is in

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=issn25253654::827ff422da604a17796f795de14ce8ba
https://openaccessojs.com/JBReview/article/view/2158

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