Zobrazeno 1 - 10
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pro vyhledávání: '"Prabhakant Sinha"'
Publikováno v:
Journal of Personal Selling & Sales Management. 41:87-102
Sales organizations are actively pursuing digitalization because they see value through greater efficiency and effectiveness. In this paper, we examine the challenges in implementing sales force di...
The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest
Sales leadership essentials for an era of rapidly advancing digital technology.Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large s
Publikováno v:
Journal of Personal Selling & Sales Management. 32:171-186
Dating back more than a century, companies have used incentives such as commissions and bonuses to motivate and direct the activities of salespeople. Today, sales force incentives comprise a large portion of sales force pay (approximately 40 percent
Publikováno v:
Kellogg on Marketing, Second Edition
Publikováno v:
Journal of Personal Selling & Sales Management. 28:115-131
This paper presents a Sales Force Effectiveness Framework that organizes the complexities of sales organizations, providing a holistic approach to defining and assessing sales force effectiveness. Sales practitioners can use the framework to diagnose
Autor:
Prabhakant Sinha, Andris A. Zoltners
Publikováno v:
Journal of Medical Marketing. 5:19-26
Autor:
Prabhakant Sinha, Andris A. Zoltners
Publikováno v:
Marketing Science. 24(3):313-331
Sales territory alignment is the assignment of accounts and their associated selling activities to salespeople and teams. Models, systems, processes, and wisdom have evolved over 1,500 project implementations for 500 companies with 500,000 sales terr
Autor:
Andris A. Zoltners, Prabhakant Sinha
Publikováno v:
Interfaces. 31:S8-S44
Over 25 years, we have developed many sales-force and modeling insights through over 2,000 projects with several hundred selling organizations in over 50 countries. Content insights are useful in making sales-force decisions. Examples are that profit
First-line sales managers (FLMs) play a key role in helping a sales organization drive profitable revenue growth in an ever-changing business environment. But although directly responsible for managing and driving sales force performance, FLMs often