Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Powers, Keiko I"'
Publikováno v:
Management Science, 1998 Nov 01. 44(11), 1478-1492.
Externí odkaz:
https://www.jstor.org/stable/2634894
Autor:
Powers, Keiko I.1
Publikováno v:
Advances in Consumer Research. 1993, Vol. 20 Issue 1, p405-412. 8p.
Autor:
Powers, Keiko I.1 kpowers@UCLA.EDU, Anglin, M. Douglas1
Publikováno v:
Psychology & Marketing. Dec96, Vol. 13 Issue 8, p769-783. 15p. 2 Charts, 2 Graphs.
Autor:
Powers, Keiko I.1
Publikováno v:
Advances in Consumer Research. 2008, Vol. 35, p1018-1019. 2p.
Autor:
Powers, Keiko I., Anglin, M. Douglas
Publikováno v:
Evaluation Review; Apr98, Vol. 22 Issue 2, p175, 32p, 2 Charts, 8 Graphs
Autor:
Anglin, M. Douglas, Powers, Keiko I.
Publikováno v:
Journal of Applied Behavioral Science; Dec91, Vol. 27 Issue 4, p515, 17p, 1 Diagram, 3 Charts
Publikováno v:
In Mathematical and Computer Modelling 1993 17(2):89-107
Autor:
VAN HEERDE, HARALD J.1 heerde@massey.ac.nz, GIJSENBERG, MAARTEN J.2 m.j.gijsenberg@rug.nl, DEKIMPE, MARNIK G.3,4 m.g.dekimpe@uvt.nl, STEENKAMP, JAN-BENEDICT E. M.5 jbs@unc.edu
Publikováno v:
Journal of Marketing Research (JMR). Apr2013, Vol. 50 Issue 2, p177-193. 17p. 1 Diagram, 3 Charts, 6 Graphs.
Autor:
Dekimpe, Marnik G.1 marnik.dekimpe@econ.kuleuven.ac.be, Hanssens, Dominique M.2 dominique.hanssens@anderson.ucla.edu
Publikováno v:
Journal of Marketing Research (JMR). Nov99, Vol. 36 Issue 4, p397-412. 16p. 1 Diagram, 7 Charts, 18 Graphs.
Autor:
Natalie Mizik, Dominique M. Hanssens
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen methods chapters present an overview of specific marketin
