A conceptual model for finding key factors for new product development evaluation

Autor: Pouya S. Moghadam, Rhys Williams, John Mulyata

Publikováno v: Journal of Innovation Management; Vol. 8 No. 4 (2020); 57-77
Journal of Innovation Management, Vol 8, Iss 4, Pp 57-77 (2021)

This paper develops a conceptual model for finding key factors for new product development (NPD) evaluation. It builds on the work of the most cited and published authors on innovation management, but transfers attention from advertising aspects and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::39244cc6f0b32494ef4f8f41abb5e734
https://journalsojs3.fe.up.pt/index.php/jim/article/view/2183-0606_008.004_0004