Zobrazeno 1 - 10
of 78
pro vyhledávání: '"Pornpitakpan, Chanthika"'
Autor:
Pornpitakpan, Chanthika
A 2 x 4 factorial design (cultural dyads x levels of cultural adaptation) is used to investigate the effect of cultural adaptation on attraction, outcomes, perceived compliment, and perceived trustworthiness when Americans sell to Japanese and Thais.
Externí odkaz:
http://hdl.handle.net/2429/7583
Publikováno v:
In Australasian Marketing Journal (AMJ) February 2017 25(1):2-11
Autor:
Pornpitakpan, Chanthika
Publikováno v:
Journal of International Business Studies, 1999 Jun 01. 30(2), 317-337.
Externí odkaz:
https://www.jstor.org/stable/155315
Autor:
Pornpitakpan, Chanthika, Han, Jie Hui
Publikováno v:
In Australasian Marketing Journal (AMJ) May 2013 21(2):85-93
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2011, Vol. 23, Issue 5, pp. 755-772.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/13555851111183129
Autor:
Pornpitakpan, Chanthika
Publikováno v:
In Australasian Marketing Journal (AMJ) November 2012 20(4):282-296
Autor:
Pornpitakpan, Chanthika
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2010, Vol. 22, Issue 4, pp. 545-553.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/13555851011090556
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2010, Vol. 22, Issue 3, pp. 372-396.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/13555851011062287
Autor:
Pornpitakpan, Chanthika
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2009, Vol. 21, Issue 3, pp. 342-354.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/13555850910973838
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2007, Vol. 19, Issue 3, pp. 207-226.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/13555850710772905