Výsledky vyhledávání - "Popović-Šević Nevenka"

Akademický článek

Relative importance of neuromarketing in support of banking service users

Autor: Slijepčević Milica, Popović-Šević Nevenka, Radojević Ivana, Šević Aleksandar

Publikováno v: Marketing (Beograd. 1991), Vol 53, Iss 2, Pp 131-142 (2022)

Neuromarketing is one of the newer tools that banks are increasingly using in their marketing in order to fight for a larger number of their clients. Responses provided by 99 entrepreneurs in the Summer of 2020 regarding the role of neuromarketing in

Externí odkaz: https://doaj.org/article/14a4460b258340e59f0250c31d47c251

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Akademický článek

Digital marketing in public institutions of culture and art in the Republic of Serbia

Autor: Savić Danijel D., Popović-Šević Nevenka J.

Publikováno v: Baština, Vol 2022, Iss 57, Pp 507-520 (2022)

Social networks represent an indispensable aspect of digital marketing in modern business. Institutions of culture and art face daily challenges in order to offer the audience interesting content, which is the core of communication and promotion on d

Externí odkaz: https://doaj.org/article/585e2cc3c2444d82922e55ca788a7c33

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Akademický článek

Marketing focused on the online brand community: The example of Zara

Autor: Popović-Šević Nevenka, Jeremić Anja, Slijepčević Milica, Ilić Milena

Publikováno v: Marketing (Beograd. 1991), Vol 52, Iss 1, Pp 32-42 (2021)

Nowadays, expansion in the technological achievements domain is increasingly faster and big changes have been made in people's interconnectedness and communication with the introduction of the Internet in our everyday lives. People started connecting

Externí odkaz: https://doaj.org/article/c25c8ffed89f45aea19b6fc1288ae5d5

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