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pro vyhledávání: '"Pope, Nigel K L"'
Autor:
Pope, Nigel K L
This dissertation examines sponsorship through a case study of Australian motor sport. This examination concentrates on six major variables identified by participants in the area and previous commentators: the form by which the sponsorship is manifes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::318abf022d3967c735014c7d48046a29
Autor:
Pope, Nigel K. L., Voges, Kevin E.
Publikováno v:
Journal of Marketing Communications. Mar1999, Vol. 5 Issue 1, p17-28. 12p. 5 Charts.
Autor:
Pope, Nigel K L, Voges, Kevin E
Publikováno v:
Proceedings of the 1995 World Marketing Congress; 2015, p13-20, 8p