Zobrazeno 1 - 10
of 78
pro vyhledávání: '"Polo, Yolanda"'
Publikováno v:
Strategic Management Journal, 2002 Mar 01. 23(3), 245-264.
Externí odkaz:
https://www.jstor.org/stable/3094364
Switching Costs, Network Effects, and Competition in the European Mobile Telecommunications Industry
Publikováno v:
Information Systems Research, 2012 Mar 01. 23(1), 93-108.
Externí odkaz:
http://dx.doi.org/10.1287/isre.1100.0303
Publikováno v:
International Marketing Review, 2008, Vol. 25, Issue 1, pp. 107-137.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/02651330810851908
Publikováno v:
In Journal of Interactive Marketing 2011 25(4):201-214
Publikováno v:
Qualitative Market Research: An International Journal, 2002, Vol. 5, Issue 4, pp. 301-310.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/13522750210443254
Autor:
Martínez, Eva, Polo, Yolanda
Publikováno v:
Journal of Consumer Marketing, 1999, Vol. 16, Issue 5, pp. 461-481.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/07363769910289569
Autor:
Flavián, Carlos, Polo, Yolanda
Publikováno v:
European Journal of Marketing, 1999, Vol. 33, Issue 5/6, pp. 548-569.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/03090569910262116
Publikováno v:
Journal of Consumer Marketing, 1998, Vol. 15, Issue 4, pp. 323-342.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/07363769810225975
Autor:
Flavián, Carlos, Polo, Yolanda
Publikováno v:
International Journal of Retail & Distribution Management, 1998, Vol. 26, Issue 1, pp. 13-28.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/09590559810201178