Zobrazeno 1 - 10
of 74
pro vyhledávání: '"Political Advertisement"'
Autor:
TUBA LİVBERBER, Güneş Kılınç
Publikováno v:
Vivat Academia, Vol 156 (2023)
Consumer culture is generally a reflection of mass culture and popular culture. In this sense, it also includes social changes and transformations. Assuming that consumption is not only limited to 'real needs' but also an act that an individual perfo
Externí odkaz:
https://doaj.org/article/4e55c7d78891405f8cb72fe614ff65ce
Autor:
Anastasia V. Dmitrieva
Publikováno v:
Вопросы ономастики, Vol 18, Iss 2, Pp 177-195 (2021)
The article considers the specificity of precedent proper names as universal value-based standards and cultural symbols in the texts of Russian political advertisement. The axiological aspect is at the core of the pragmatic impact made by political a
Externí odkaz:
https://doaj.org/article/e61ab6bd62e9406984b47e21f4485954
Autor:
Anastasia V. Dmitrieva
Publikováno v:
Актуальные проблемы филологии и педагогической лингвистики, Iss 1, Pp 32-47 (2021)
The paper studies the cognitive and pragmatic aspect of functioning particularities of precedent names in multimodal videotexts of Russian political advertisement. The importance of investigating the meaning-making mechanisms involving precedent name
Externí odkaz:
https://doaj.org/article/51e91896b570422bb2a20e2986f7663a
Autor:
David J. Grüning, Thomas W. Schubert
Publikováno v:
Frontiers in Psychology, Vol 12 (2022)
Political advertising to recruit the support of voters is an inherent part of politics. Today, ads are distributed via television and online, including social media. This type of advertisement attempts to recruit support by presenting convincing argu
Externí odkaz:
https://doaj.org/article/84d2febf4e6e488c925664e1f40d1a84
Publikováno v:
English Education Journal: Jurnal Pengembangan Pendidikan dan Pengembangan Pengajaran Bahasa, Vol 10, Iss 2, Pp 129-139 (2019)
Political advertisement – sub-genre of promotional advertisement, takes an important role in the election, particularly Mayor Election. Hence, this study made an effort on analyzing the element of this genre. The four posters from Aminullah – Zai
Externí odkaz:
https://doaj.org/article/8667197ac4e64efdb2f489435d248e74
Akademický článek
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Publikováno v:
American Journal of Political Science
Negative advertising is frequent in electoral campaigns, despite its ambiguous effectiveness: negativity may reduce voters’ evaluation of the targeted politician but have a backlash effect for the attacker. We study the effect of negative advertisi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4f47a521dfb5e798b1a586c49293d791
http://hdl.handle.net/11565/4034278
http://hdl.handle.net/11565/4034278
Autor:
Dmitrieva, A.V.
Publikováno v:
Russian Linguistic Bulletin, Vol 2017, Iss 3 (11), Pp 47-51 (2017)
The article examines the texts of political advertising video clips issued by the candidates for presidency in France during the campaign before the first round of elections in 2017. The mentioned examples of media texts are analysed from the composi
Externí odkaz:
https://doaj.org/article/33be066503ed43568693cadb86743556
Autor:
Erdal Dağtaş, Ömer Özer
Publikováno v:
Kultura (Skopje), Vol 0, Iss 11, Pp 7-14 (2015)
Public sphere is a social space, open to active individual access and free discussion, rescued from state intervention, where communicative action free from violence and individual benefits is undertaken; and rational-critical discourse is built. Pol
Externí odkaz:
https://doaj.org/article/c85a6273f9584e3f99ac2caa3c50743f