Výsledky vyhledávání - "Pola B. Gupta"

Autor: Jennifer Hutchins, David J. Burns, Pola B. Gupta

Publikováno v: Journal of Global Scholars of Marketing Science. 29:99-113

Showrooming, or shopping in bricks-and-mortar stores and receiving their services without payment, but purchasing from a lower-priced online retailer, can be detrimental to the survival of ...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::128c4b00287a602fe053e2f24771cbe4
https://doi.org/10.1080/21639159.2018.1551725

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Showrooming: an Exploratory Empirical Investigation of Students’ Attitudes and Behavior

Autor: David J. Burns, Jennifer Hutchins, Hanna C. Bihn, Pola B. Gupta

Publikováno v: Information Systems Management. 35:294-307

Showrooming, or the activity of shopping in bricks-and-mortar stores and partaking in their services without payment, but making the purchase from a lower priced online retailer, can be detrimental...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6b7884f3aee01b8e45c330deab99c87d
https://doi.org/10.1080/10580530.2018.1503802

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Sentiment toward marketing: a comparison of German and US students

Autor: Pola B. Gupta, David J. Burns, Günter Buerke

Publikováno v: International Journal of Commerce and Management. 25:21-37

Purpose – The purpose of this study is to examine whether sentiment toward marketing differs between students attending universities in the USA and Germany. Design/methodology/approach – The sample was drawn from students attending classes in pro

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::12722dc777c239f22a58058e2f75dbae
https://doi.org/10.1108/ijcoma-10-2012-0064

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Ethics Integration across the Business Curriculum

Autor: David J. Burns, Pola B. Gupta

Publikováno v: Teaching Ethics. 15:245-260

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::41a12800a43feb1cc35c3c55c517f281
https://doi.org/10.5840/tej201572816

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Are business students at Jesuit universities more socially responsible?

Autor: David J. Burns, Steven D. Burns, Pola B. Gupta

Publikováno v: Social Responsibility Journal. 9:454-464

Purpose – The purpose of this study is to explore the effects of different types of collegiate education by examining collegiate business students' sentiment toward marketing.Design/methodology/approach – Students attending marketing classes at t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::deb1b6da323cfb1eddbff759901b3ec7
https://doi.org/10.1108/srj-03-2012-0031

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Response of buying‐center participants to B2B product placements

Autor: Pola B. Gupta, Kenneth R. Lord

Publikováno v: Journal of Business & Industrial Marketing. 25:188-195

PurposeThe purpose of this paper is to review product‐placement research in the consumer‐marketing domain, examine the acceptability of the practice for buying‐center participants, and assess recall, attitude and purchase‐intention responses

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bf92e69efbe01bf09cf6a9567d9215a7
https://doi.org/10.1108/08858621011027777

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AN EXPLORATION OF STUDENT SATISFACTION WITH INTERNSHIP EXPERIENCES IN MARKETING

Autor: Pola B. Gupta, David J. Burns, Jaime S. Schiferl

Publikováno v: Business Education & Accreditation. 2(1):27-37

Business internships have become increasingly important and popular in students' learning and career preparation. We conducted a study among eighty-eight business interns to understand the level of satisfaction that marketing students experience from

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______645::957c79ef2a49441708b941d3a6ee10b1
http://www.theibfr2.com/public_ftp/RePEc/IBF/beaccr/bea-v2n1-2010/bea-v2n1-2010-3.pdf

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'To buy or to pirate': The matrix of music consumers' acquisition-mode decision-making

Autor: Reetika Gupta, Pola B. Gupta, James R. Coyle, Stephen J. Gould

Publikováno v: Journal of Business Research. 62:1031-1037

The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-mode decision factors relevant to exchange theory, including economic,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::aa1b7ad40de8235d7fe1fee3b0d5e014
https://doi.org/10.1016/j.jbusres.2008.05.002

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Recall of Products Placed as Prizes versus Commercials in Game Shows

Autor: Stephen J. Gould, Pola B. Gupta

Publikováno v: Journal of Current Issues & Research in Advertising. 29:43-53

The relative effects of product placements versus commercials in terms of recall are explored in this paper in the context of game shows, themselves comprising a largely under researched medium for marketing communications. A thirty minute clip from

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e43bd35460b0cad7b9e5e0527a8a0ec8
https://doi.org/10.1080/10641734.2007.10505207

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'COME ON DOWN': How Consumers View Game Shows and the Products Placed in Them

Autor: Stephen J. Gould, Pola B. Gupta

Publikováno v: Journal of Advertising. 35:65-81

Game shows and the products placed in them as prizes are part of the broad mediascape that both advertisers and consumers inhabit. However, reflecting a dearth of research in this area, this paper reports on two interpretive studies of game show view

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8974430f6b4c95a3d800496b3e09202d
https://doi.org/10.2753/joa0091-3367350105

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