Zobrazeno 1 - 10
of 80
pro vyhledávání: '"Poddar, Amit"'
Autor:
Banerjee, Syagnik, Poddar, Amit
Publikováno v:
In Journal of Business Research June 2021 130:436-443
Autor:
Poddar, Amit
Publikováno v:
Marketing Dissertations.
This research tried to explain the role of calculative commitment, loyalty commitment and power asymmetry on behavioral commitment in a business to business scenario. We specifically looked at the trade promotion scenario since retailers face more tr
Publikováno v:
In Journal of Business Research June 2019 99:390-397
Publikováno v:
Journal of Consumer Marketing, 2018, Vol. 35, Issue 6, pp. 644-652.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-09-2017-2345
Publikováno v:
Journal of Marketing Theory and Practice, 2017 Apr 01. 25(2), 105-124.
Externí odkaz:
https://www.jstor.org/stable/48542672
Autor:
Mosteller, Jill, Poddar, Amit
Publikováno v:
In Journal of Interactive Marketing August 2017 39:27-38
Publikováno v:
Journal of Marketing Theory and Practice, 2014 Oct 01. 22(4), 349-365.
Externí odkaz:
http://www.jstor.org/stable/43966579
Autor:
Poddar, Amit1 axpoddar@salisbury.edu, Johnson, Aaron2 ajohnson@salisbury.edu, Billups, M. Judi2 mjbillups@salisbury.edu
Publikováno v:
Journal for Advancement of Marketing Education. Spring2021, Vol. 29 Issue 1, p3-12. 10p.
Autor:
Kumar Madupalli, Ramana, Poddar, Amit
Publikováno v:
Journal of Services Marketing, 2014, Vol. 28, Issue 3, pp. 244-255.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-02-2013-0040
Autor:
Poddar Amit, Donthu Naveen
Publikováno v:
Journal of Business & Industrial Marketing, 2013, Vol. 28, Issue 1, pp. 16-28.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/08858621311285688