Zobrazeno 1 - 10
of 52
pro vyhledávání: '"Pluta-Olearnik Mirosława"'
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 52, Iss 2, Pp 1-24 (2024)
This study investigates the transformative impact of digital service offers on consumer practices, utilizing the Theory of Social Practice (TSP) as a theoretical framework. Focusing on the use of public transportation and short-term car rental (“ca
Externí odkaz:
https://doaj.org/article/6d2ca4498165490a907b8c7dbeae77a1
Autor:
Pluta-Olearnik Mirosława, Buda Aneta
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 47, Iss 1, Pp 31-48 (2023)
The purpose of the article is to analyse and evaluate corporate social responsibility practices as a response of companies to the expectations of a wide range of stakeholders. In the article, the authors perceive CSR practices as a way of conducting
Externí odkaz:
https://doaj.org/article/cc516ad5f9b54b8b937d9e747e7fce24
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 44, Iss 2, Pp 87-104 (2022)
Traditional methods used in marketing research focus on the rationality of individuals and the conscious processes they are able to analyse and verbally expose. Developments in the field of neuroscience have proven that emotions are the fundamental b
Externí odkaz:
https://doaj.org/article/03e764e29d7f42b3b29413b8cdde3794
Autor:
Pluta-Olearnik Mirosława
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 34, Iss 4, Pp 1-19 (2019)
At the turn of the 20th and 21st centuries, new paradigms emerged regarding the value creation in management and marketing in organizations. They causes also redefining the role of universities as a service organization and participants in the proces
Externí odkaz:
https://doaj.org/article/4447a75f69954999b4ef8b41bc541ab1
Autor:
Pluta-Olearnik Mirosława
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 28, Iss 2, Pp 121-138 (2018)
Integrated marketing communication evolves evidently with the development of today's markets, their participants and technology - in the light of contemporary research. The objectives of this article are: firstly, to show the evolution of the models
Externí odkaz:
https://doaj.org/article/d425ee5d54964445a6f9791b88c78343
Autor:
Pluta-Olearnik Mirosława
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 23, Iss 1, Pp 53-77 (2017)
The aim of this article is to determine the scope and the results of research on the perception of the teaching staff from the perspective of internal and external Polish universities as well as the assessment of utilization of these resources in the
Externí odkaz:
https://doaj.org/article/6612cc32a982499489d73a14d7d8584e
Autor:
Pluta-Olearnik Mirosława
Publikováno v:
International Journal of Management and Economics, Vol 56, Iss 4, Pp 370-371 (2020)
Externí odkaz:
https://doaj.org/article/78b50e481ee9497381af15a8966d2b01
Autor:
Pluta-Olearnik Mirosława
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 18, Iss 4, Pp 77-95 (2015)
A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing str
Externí odkaz:
https://doaj.org/article/f1fa41b03e6b493db906a0f5229312c1
Autor:
Pluta-Olearnik Mirosława
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 15, Iss 1, Pp 1-17 (2015)
Knowledge from the area of marketing is evolving and what reflects this evolution are new marketing concepts formed in response to the challenges arising from the environment of companies. The main problem discussed in this article is the assessment
Externí odkaz:
https://doaj.org/article/afc813f249504c13bf19c6072f8e5c98
Publikováno v:
Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia. LIII(1):59-67
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=800374