Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Ploypin Chuenterawong"'
Publikováno v:
Journal of Interactive Advertising. :1-18
Publikováno v:
Journal of Promotion Management. 29:705-734
Publikováno v:
Journal of Advertising. 50:565-583
The Black Lives Matter (BLM) movement ignited divergent social media reactions and conversations. Addressing the importance of message sources, this study aims to (1) compare audience reactions tow...
Publikováno v:
Journalism Practice. 17:574-600
From a reader-experience and reader-engagement perspective, drawing upon stereotype content model and news engagement research, this study examined the impact of the stereotypes that the news chara...
Publikováno v:
SSRN Electronic Journal.