Zobrazeno 1 - 10
of 75
pro vyhledávání: '"Pletcher, Barbara A."'
Autor:
Lamb, Charles, Pletcher, Barbara A., Gross, Walter, Dixon, Donald F., Kahler, Ruel, Schoell, William F., Hindersman, Charles H., Michman, R. D., Penn, William S.1,2,3,4,5,6,7,8
Publikováno v:
Journal of Marketing. Jan1977, Vol. 41 Issue 1, p112-116. 5p.
Autor:
Penn, William S., Pletcher, Barbara A., Thompson, John R., Gable, Myron, Jackson, Jr., Donald W., Kahler, Ruel, Lamb, Charles, Michman, R. D., Mertes, John E., Wilemon, David L., Spencer, Ulric M., Jolson, Marvin A.1,2,3,4,5,6,7,8
Publikováno v:
Journal of Marketing. Jan1977, Vol. 41 Issue 1, p108-112. 5p.
Publikováno v:
Journal of Advertising, 1979 Apr 01. 8(2), 29-48.
Externí odkaz:
https://www.jstor.org/stable/4188253
Publikováno v:
Journal of Advertising, 1978 Jan 01. 7(1), 43-47.
Externí odkaz:
https://www.jstor.org/stable/4188159
Autor:
Pletcher, Barbara P.
Publikováno v:
California Law Review, 1983 Sep 01. 71(5), 1557-1571.
Externí odkaz:
https://www.jstor.org/stable/3480151
Publikováno v:
Journal of Marketing. Jan1977, Vol. 41 Issue 1, p117-118. 2p.
Autor:
Gross, Walter, Pletcher, Barbara A., Adams, Kendall A., Penn, William S., Kahler, Ruel, Gable, Myron, Becker, Stephen S.
Publikováno v:
Journal of Marketing. Oct1976, Vol. 40 Issue 4, p142-143. 2p.
Autor:
Banville, Guy R., Pletcher, Barbara
Publikováno v:
Journal of the Academy of Marketing Science. Summer74, Vol. 2 Issue 3, p432. 15p.
Autor:
Gross, Walter, LaPlaca, Peter J., Pletcher, Barbara A., Kahler, Ruel, Jackson, Donald W., Penn, William S., Hendon, Donald W., Mazze, Edward M., Becker, Stephen S., Lamb, Charles, Michman, R. D., Sturmer, Gerhard, Jolson, Marvin A., Gable, Myron
Publikováno v:
Journal of Marketing; Oct1976, Vol. 40 Issue 4, p136-142, 7p
Autor:
Penn, William S., Gross, Walter, Michman, R. D., Gable, Myron, Pletcher, Barbara A., Kahler, Ruel, Hendon, Donald W., LaPlaca, Peter J., Spencer, Ulric M., Kropfberger, Dietrick, Jolson, Marvin A., Lamb, Charles, Muhlbacher, Hans
Publikováno v:
Journal of Marketing; Oct1976, Vol. 40 Issue 4, p131-135, 5p