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pro vyhledávání: '"Pitt, Christine"'
Autor:
Pitt, Christine
Brand engagement, or the process of how customers and other stakeholders form emotional or rational attachments to brands has garnered considerable attention in the marketing literature in recent years. Brand engagement is important because it is a c
Externí odkaz:
http://hdl.handle.net/11427/25061
Publikováno v:
In Journal of Engineering and Technology Management July-September 2021 61
Autor:
Robertson, Jeandri, Vella, Joseph, Duncan, Sherese, Pitt, Christine, Pitt, Leyland, Caruana, Albert
Publikováno v:
Journal of Strategic Marketing; Jun2024, Vol. 32 Issue 4, p516-535, 20p
Publikováno v:
European Journal of Marketing, 2020, Vol. 54, Issue 2, pp. 305-326.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-01-2019-0083
Publikováno v:
In Journal of Business Research March 2020 110:577-583
Publikováno v:
In Business Horizons March-April 2020 63(2):147-155
Autor:
Pitt, Christine Ann
The Australian business environment has been changing at an ever-increasing pace since the mid-1980s. Technological, economic and social changes have altered the working environment. There have been constant technological advances with information te
Externí odkaz:
http://erl.canberra.edu.au./public/adt-AUC20060427.100120
Publikováno v:
In Industrial Marketing Management August 2019 81:130-137
Publikováno v:
In Business Horizons July-August 2018 61(4):635-642
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