Zobrazeno 1 - 10 of 51 pro vyhledávání: '"Piotr Tarka"'
1
Akademický článek
The Influence of Macroeconomic Factors on the Financial Expenditures and Development of the Marketing Research
Autor: Piotr Tarka
Publikováno v: Journal of Economics and Management, Iss 22, Pp 151-161 (2015)
This article diagnoses the selected macroeconomic factors, such as: rate of unemployment, inflation, GDP, spending power of the households, and characterizes their indirect impact on the enterprises' market research expenditures and research industry
Externí odkaz: https://doaj.org/article/46c1f8935c7647d09186b1ec2bae8e0e
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2
Akademický článek
Decision Making in Reference to Model of Marketing Predictive Analytics – Theory and Practice
Autor: Piotr Tarka, Maciej Łobiński
Publikováno v: Management and Business Administration. Central Europe, Vol 22, Iss 872348, Pp 60-69 (2014)
Purpose: The objective of this paper is to describe concepts and assumptions of predictive marketing analytics in reference to decision making. In particular, we highlight issues pertaining to the importance of data and the modern approach to data an
Externí odkaz: https://doaj.org/article/883a91d1646c40dc8387eaae33a67a85
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3
Akademický článek
Model czynnikowy ze zmiennymi dychotomicznymi w analizie ukrytej struktury zjawisk rynkowych
Autor: Piotr Tarka
Publikováno v: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, Iss 916 (2015)
W artykule przedstawiono teoretyczne założenia konstrukcji wraz z praktycznymi implikacjami modelu czynnikowego w kontekście badań marketingowych. W pierwszej części zwrócono uwagę na zależność badań marketingowych od rozwoju teorii pomia
Externí odkaz: https://doaj.org/article/f6fc6765837441168c876fc4ac76ce44
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4
Akademický článek
Likert scale and change in range of response categories vs. the factors extraction in EFA model
Autor: Piotr Tarka
Publikováno v: Acta Universitatis Lodziensis. Folia Oeconomica, Vol 1, Iss 311 (2015)
Abstract: The objective article is the comparative analysis of Likert rating scale based on the following range of response categories, i.e. 5, 7, 9 and 11 in context of the appropriate process of factors extraction in exploratory factor analysis (EF
Externí odkaz: https://doaj.org/article/62b1846ea508472e9cee4b12b46d1e3b
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8
Compulsive buying among young consumers in Eastern Europe: a two-study approach to scale adaptation and validation
Autor: Piotr Tarka, Monika Kukar-Kinney
Publikováno v: Journal of Consumer Marketing. 39:106-120
Purpose Although much research focuses on the compulsive buying behavior theory, little attention has been paid to evaluation and diagnosis of compulsive buying in Eastern Europe. This is surprising, given an increasing prevalence of consumerism in m
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7490782723d340de140cf9d8d2719319
https://doi.org/10.1108/jcm-05-2020-3833
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10
Methodological insights on measurement and evaluation of compulsive buying behavior among young consumers in Poland: the case of compulsive- and non-compulsive buyers
Autor: Piotr Tarka, Jasurbek Babaev
Publikováno v: Quality & Quantity. 55:1581-1611
In this study we focused on the methodological insights, the measurement and evaluation of compulsive buying tendencies among young consumers in Poland. We administered the Compulsive Buying Scale (CBS) developed by d’Astous et al. (in: Goldberg, G
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bd619b7254c8465fbeb6b35139a9f187
https://doi.org/10.1007/s11135-020-01069-4
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