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pro vyhledávání: '"Pinheiro, Aureliano João Branco"'
Marketing and knowledge management convergence is a key trend of 21st century competitive business environment, in which, key account managers play an important strategic organisational role due to their blended expertise: technical (organisational a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3683::36bb2cc3584871d70f69542a9e1858ce
http://hdl.handle.net/11144/365
http://hdl.handle.net/11144/365
