Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Pingali Venugopal"'
Autor:
Das, Parthasarathi, Pingali, Venugopal
Publikováno v:
Journal of Consumer Marketing, 2022, Vol. 39, Issue 7, pp. 779-799.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-08-2020-4046
Autor:
Pingali Venugopal, Ram Kaundinya
Agri-input companies have played a significant role in transforming the post-Independence'ship-to-mouth'Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalis
Autor:
Pingali Venugopal
A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth j
Autor:
Malhotra, Smitu, Pingali, Venugopal
Publikováno v:
Development and Learning in Organizations: An International Journal, 2020, Vol. 34, Issue 2, pp. 13-15.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/DLO-08-2019-0200
Autor:
Pingali Venugopal
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management: An Indian Perspective aims to understand these challenges. Building on an
Autor:
Rakesh Singh, Pingali Venugopal
Publikováno v:
Journal of Business & Industrial Marketing, 2015, Vol. 30, Issue 5, pp. 594-607.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBIM-08-2012-0141
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 34:527-552
This paper focuses on two prime objectives: a) establishing environmental benefits as an additional component of consumer value for a green offering and b) exploring consumer preferences between bu...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c3ff92924b80dbaa701e7741e8dc0c7
https://doi.org/10.1080/10495142.2021.1941497
https://doi.org/10.1080/10495142.2021.1941497
Autor:
Pingali Venugopal, Harwinder Kour
Publikováno v:
Industry and Higher Education. 35:264-269
Human production and consumption activities are depleting the earth’s resources faster than they are being replenished. The Global Footprint network estimates “Earth Overshoot Day 2020” (the day the use of natural resources during the year cros
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::535639138e40bdbea98318d64b0328a4
https://doi.org/10.1177/0950422220967542
https://doi.org/10.1177/0950422220967542
Autor:
Atul Arun Pathak, Masayuki Yoshida, Sanjeev Varshney, Balamurugan Annamalai, Pingali Venugopal
Publikováno v:
Journal of Retailing and Consumer Services. 62:102648
Social media brand pages act as excellent means for engaging consumers. While most sport clubs use social media such as Facebook to enhance fan engagement, extant research has given limited attention. This study aims to understand the impact of conte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9783f5ed554d4bbcbb1871b16e8e852f
https://doi.org/10.1016/j.jretconser.2021.102648
https://doi.org/10.1016/j.jretconser.2021.102648
Publikováno v:
Management and Labour Studies. 40:325-332
Global warming is an important concern nowadays. Government and non-government organizations are trying to build awareness among the people to contain this problem. A study was done to understand the concern for global warming among the working class
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a965380af6431f4a5b9088c69daa52c1
https://doi.org/10.1177/0258042x15624991
https://doi.org/10.1177/0258042x15624991