Zobrazeno 1 - 4
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pro vyhledávání: '"Pinello, Cinzia"'
Publikováno v:
European Journal of Marketing, 2022, Vol. 56, Issue 2, pp. 584-621.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-02-2021-0073
Obiettivi. Una decisione fondamentale nell’ambito del marketing strategico riguarda l’associazione di due brand per la promozione di un unico prodotto. Per questa ragione, non sorprende che, negli ultimi decenni, gli studi internazionali abbiano
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3658::aed450a95aa329feb9144ad0bc122cc3
http://hdl.handle.net/10447/532966
http://hdl.handle.net/10447/532966
Co-branding strategies have attracted increasing attention in the academic community over the last decades. Previous research privileged the analysis of co-branding campaigns by studying dyadic relationships between brands. Here, we take a network vi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3658::0e5236234465ceac195577aa5ef869ee
http://hdl.handle.net/10447/490889
http://hdl.handle.net/10447/490889