De-Mystifying the U.S. News Rankings: How to Understand What Matters, What Doesn't and What You can Actually Do About It.

Autor: Brennan, Joe, Brodnick, Robert, Pinckley, Diana

Publikováno v: Journal of Marketing for Higher Education; 2007, Vol. 17 Issue 2, p169-188, 20p, 2 Diagrams, 4 Charts, 2 Graphs