Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Pilsik Choi"'
What Women and Men Want in Online Product Reviews: Gender Effects on Review Helpfulness Perceptions.
Publikováno v:
Journal of Applied Business & Economics. 2022, Vol. 24 Issue 5, p32-40. 9p.
Publikováno v:
International Journal of Consumer Studies. 46:182-199
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::787c6eff5c1fde64f06bff25dc1bfa2e
https://doi.org/10.1111/ijcs.12663
https://doi.org/10.1111/ijcs.12663
Publikováno v:
Journal of Applied Business & Economics. 2019, Vol. 21 Issue 2, p101-110. 10p.
Publikováno v:
Journal of Retailing and Consumer Services. 50:170-178
This research aims to investigate the effectiveness of the adoption of external reference price (ERP) in influencing consumers' pay-what-you-want (PWYW) final payments across different product types. Results from two experiments show the effectivenes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d705d775d65b89cddca76665a53ca7be
https://doi.org/10.1016/j.jretconser.2019.05.017
https://doi.org/10.1016/j.jretconser.2019.05.017
Autor:
Michael A. Harris, Pilsik Choi, Carolyn Findley Musgrove, K. Chris Cox, Kathryn W. Ernstberger
Publikováno v:
Journal of Education for Business. 94:139-147
The majority of master of business administration (MBA) students are presently enrolled in part-time programs, yet little is known about their preferences, perspectives, and program selection proce...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a253675b0e180c16ce3993a2d9936bd1
https://doi.org/10.1080/08832323.2018.1491823
https://doi.org/10.1080/08832323.2018.1491823
Publikováno v:
Services Marketing Quarterly. 39:277-292
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::385259dd540c1dce66b44d8bd069f670
https://doi.org/10.1080/15332969.2018.1514794
https://doi.org/10.1080/15332969.2018.1514794
Autor:
Pilsik Choi
Publikováno v:
Management Research Review. 40:726-744
Purpose The purposes of this paper are to propose a different profitability metric (i.e. anchor category profits) at the category level based on the concept of anchor categories and to illustrate how such a metric can be calculated in field settings
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::74daff3688e2a94ecd36dd271e8eecdb
https://doi.org/10.1108/mrr-04-2016-0089
https://doi.org/10.1108/mrr-04-2016-0089
Autor:
Kathryn W. Ernstberger, K. Christopher Cox, Michael A. Harris, Pilsik Choi, Carolyn Findley Musgrove
Publikováno v:
International Journal of Technology and Educational Marketing. 7:15-25
As Business programs compete for prospective MBA students, they need to understand what messages capture the attention of these students, prompting them to seek additional information about the program. In light of new program options and the changin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed2d3bd971f2ee97a7b0350b17f558f2
https://doi.org/10.4018/ijtem.2017010102
https://doi.org/10.4018/ijtem.2017010102
Publikováno v:
Journal of Applied Business and Economics. 21
Online sellers need to provide information about used products. This study answers two important related questions: (1) what kinds of product information should online sellers provide, and (2) how do different kinds of used product information affect
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2160d80e583677bc44f66d24baad7649
https://doi.org/10.33423/jabe.v21i1.1457
https://doi.org/10.33423/jabe.v21i1.1457
Autor:
Pilsik Choi
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
This paper has the following two objectives: (1) to develop a concept (i.e., anchor products) that theoretically explains why some planned products are influential in store choice decisions and (2) to identify relationships between anchor products an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e46fb0e2a014c5bfe7a9d35aca5c8d2a
https://doi.org/10.1007/978-3-319-66023-3_89
https://doi.org/10.1007/978-3-319-66023-3_89
