Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Pilar Contero-López"'
Publikováno v:
AHFE International.
In this paper, we examine the advertising impact of influencers on the promotion of a luxury fashion item and the effect of the presentation style. More specifically, we focus on the application of eye-tracking technologies to analyze how consumers r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3155931b53edd02b07ed12f601940edb
https://doi.org/10.54941/ahfe1002051
https://doi.org/10.54941/ahfe1002051
Publikováno v:
Advances in Creativity, Innovation, Entrepreneurship and Communication of Design ISBN: 9783030800932
AHFE (18)
AHFE (18)
The aim of this work is to examine the effect about the combination of fashion luxury brands and fast fashion brands, the stylistic elements that allow the subject to recognize the luxury fashion brand and the impact of logos of the luxury fashion br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9bc1f0c6c829cfaf5ba912c32c4000eb
https://doi.org/10.1007/978-3-030-80094-9_51
https://doi.org/10.1007/978-3-030-80094-9_51
