EXPLORING THE EFFECTIVENESS OF USING TIK TOK AS A MEDIA FOR PROMOTION: A CASE STUDY OF YOUTH INTENTION TO BUY PRODUCTS

Autor: Pieter, Gabriela M., Massie, James D.D., Saerang, Regina T.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021); 11-20

The more creative a promotional activity, the stronger the marketing appeal to consumer purchase intentions. Moreover, using technological advances in marketing activities. Therefore, many business people use various ways to compete in the market, on

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::41a03f4bef63f71ac792c3eac7dfd8a1
https://ejournal.unsrat.ac.id/index.php/emba/article/view/36128