Zobrazeno 1 - 10
of 72
pro vyhledávání: '"Piersma, N."'
Publikováno v:
Scopus-Elsevier
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a1363620587c39d1aa0fd583076e0248
https://doi.org/10.1109/wsc.2004.1371353
https://doi.org/10.1109/wsc.2004.1371353
Direct marketing firms want to transfer their message as efficiently as possible in order to obtain a profitable long-term relationship with individual customers. Much attention has been paid to address selection of existing customers and on identify
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::484fa69e7aeb64ec0f5ad2650e55a502
https://repub.eur.nl/pub/260/erimrs20021202122545.pdf
https://repub.eur.nl/pub/260/erimrs20021202122545.pdf
Publikováno v:
EUR Research Portal
We develop a framework for automated optimization of stochastic simulation models using Response Surface Methodology. The framework is especially intended for simulation models where the calculation of the corresponding stochastic response function i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::36edaedc85b6f43d6c880190c138557b
https://doi.org/10.1109/wsc.2000.899707
https://doi.org/10.1109/wsc.2000.899707
Autor:
Naik, P., Piersma, N.
The standard RFM models used by direct marketers include behavioral variables, but ignore the role of marketing communications. In addition, RFM models allow customer responsiveness to vary across different customers, but not across diiferent time pe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::db77398f0ccb127ebb4fc45e7908190a
https://repub.eur.nl/pub/571/feweco20020501140152.pdf
https://repub.eur.nl/pub/571/feweco20020501140152.pdf
This paper contains a survey of the recent literature on the evaluation of direct marketing campaigns. We give an outline of the various stages included in such a campaign. Next, we review the statistical methods most frequently used and we review th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::43a7edf46360d0221a6f273d0f758e36
https://repub.eur.nl/pub/169/erimrs20020222122355.pdf
https://repub.eur.nl/pub/169/erimrs20020222122355.pdf
Autor:
Pak, K., Piersma, N.
With the increasing interest in decision support systems and the continuous advance of computer science, revenue management is a discipline which has received a great deal of interest in recent years. Although revenue management has seen many new app
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::95415ee848c8fe0bbaa5076a975ac42f
https://repub.eur.nl/pub/584/feweco20020213101151.pdf
https://repub.eur.nl/pub/584/feweco20020213101151.pdf