Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Pierre-Yann Dolbec"'
Publikováno v:
Journal of Marketing. 86:50-69
How markets evolve is a perennial and important question in business. Building on a large qualitative data set on the coffee market comprising primary and secondary interviews, archival data, and fieldwork, the authors introduce a novel theoretical m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b33a161bf78eee5587886efcf6ee840
https://doi.org/10.1177/00222429221093624
https://doi.org/10.1177/00222429221093624
Publikováno v:
Marketing Theory. 21:443-461
“Enabled theorizing” is a common practice in marketing scholarship. Nevertheless, this practice has recently been criticized for constraining the creation of novel theory. To advance this conversation, we conduct a grounded analysis of papers tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c828c172235b71f3528d157f82a9b2e
https://doi.org/10.1177/14705931211032257
https://doi.org/10.1177/14705931211032257
Publikováno v:
Journal of Marketing Research. 59:118-135
Marketization—the entry of the market logic into a field originally insulated from it—is a transformative force that has reshaped many fields, including education, health care, the arts, and religion. Marketization brings a unique set of challeng
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c652282ef2011c80c8dd09552416f3c
https://doi.org/10.1177/0022243721999042
https://doi.org/10.1177/0022243721999042
Autor:
Sanwar A. Sunny, Marc B. Gruber, Philip James O'Donnell, Chad David Coffman, Margot Leger, Pierre-Yann Dolbec, Madeline Toubiana, Robert S. Nason, Ace Beorchia, Angelique Slade Shantz, David Gras
Publikováno v:
Academy of Management Proceedings. 2021:15368
Recent scholarly work on necessity entrepreneurship has highlighted shortcomings in theoretical development underlying the construct and, by extension, limitations in our understanding of the behav...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87b00af0f796041e22056a8950202890
https://doi.org/10.5465/ambpp.2021.15368symposium
https://doi.org/10.5465/ambpp.2021.15368symposium
Autor:
Pierre-Yann Dolbec, Rodrigo Castilhos
Publikováno v:
Marketing Theory. 18:154-168
In this essay, we develop a typology of spaces. We highlight the broader dynamics at play in the structuring of space and its role in marketing and propose that spaces can be characterized as either public, market, emancipating, or segregating. These
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17447e19501a6af5f852f5b77f5b86a7
https://doi.org/10.1177/1470593117732455
https://doi.org/10.1177/1470593117732455
Publikováno v:
Marketing Theory. 17:9-29
Grounded in work on geography and markets, this article offers a conceptual framework to study the dynamics of markets through a spatial lens. The characteristics of four key spatial dimensions (place, territory, scale, and network) are explained and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7616827d96c92eb26d4379d4681d1b1e
https://doi.org/10.1177/1470593116657915
https://doi.org/10.1177/1470593116657915
Publikováno v:
Journal of Retailing. 89:460-466
How can flagships and brand stores contribute to building brands? We inquire about the relationships between store image, brand experience, brand attitude, brand attachment and brand equity using store intercepts. We find that flagships, due to the p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0f54cc0c2cf2fb6d8d5ef00267b7126
https://doi.org/10.1016/j.jretai.2013.06.003
https://doi.org/10.1016/j.jretai.2013.06.003
Autor:
Eileen Fischer, Pierre-Yann Dolbec
Publikováno v:
Journal of Consumer Research. 41(6):1447-1447
We investigate the participation of engaged consumers in the fashion market through the lens of institutional theory. We develop theoretical insights on the unintended market-level changes that ensue when consumers who are avidly interested in a fiel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::88a5ac0a594c1301ef8cf6b3862d7e52