Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Pierre-Louis Dubois"'
Publikováno v:
Journal of Management Development, 2016, Vol. 35, Issue 7, pp. 878-888.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JMD-10-2014-0120
Publikováno v:
Journal of Product & Brand Management. 22:384-392
Purpose – The first purpose of this communication is to highlight retailers' current challenges related to branding as a value creation process. The second purpose is to identify existing organizational brakes that may slow down retailer brand buil
Publikováno v:
Journal of Management Development
Journal of Management Development, Emerald, 2016, 35 (7), pp.878-888. ⟨10.1108/JMD-10-2014-0120⟩
Journal of Management Development, 2016, 878-888 p
Journal of Management Development, 2016, 35 (7), pp.878-888. ⟨10.1108/JMD-10-2014-0120⟩
Journal of Management Development, Emerald, 2016, 35 (7), pp.878-888. ⟨10.1108/JMD-10-2014-0120⟩
Journal of Management Development, 2016, 878-888 p
Journal of Management Development, 2016, 35 (7), pp.878-888. ⟨10.1108/JMD-10-2014-0120⟩
Purpose – The FNEGE and then EFMD have been interested in defining a methodology that would make it possible to highlight the impact of a business school on its home territory. This has led to the development of the “Business School Impact System
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4e9f83b84aee6cd98280af12e4c08667
https://hal-univ-lyon3.archives-ouvertes.fr/hal-01492884
https://hal-univ-lyon3.archives-ouvertes.fr/hal-01492884
Autor:
Pierre-Louis Dubois, Christophe Bezes
Publikováno v:
Vie & sciences de l'entreprise. :46-70
Il s’agit ici du resume d’une recherche doctorale. Toute gestion multicanal exige une certaine coordination de la boutique en ligne et des points de vente. Or, les etudes empiriques concernant leur degre optimal d’interaction, sont rares. Apres
Autor:
Yolande Piris, Pierre-Louis Dubois
Publikováno v:
Management & Avenir
Management & Avenir, INSEEC/Management Prospective Ed. 2011, pp. 54-77. ⟨10.3917/mav.042.0054⟩
Management & Avenir, INSEEC/Management Prospective Ed. 2011, pp. 54-77. ⟨10.3917/mav.042.0054⟩
This article deals with consumers' assortment memorization in retail environment. Five research questions are defined on the basis of existing literature regarding assortment, consumer behaviour and consumer knowledge. This research field and this re
Publikováno v:
Journal of Business Research. 63:993-999
Email campaign effectiveness is a real challenge for the web industry. According to the literature, privacy concerns, trust and attitude toward a company web site influence consumers' intentions to return to a web site (Chelappa and Pavlou, 2002; Bel