Zobrazeno 1 - 10
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pro vyhledávání: '"Pierre Xiao Lu"'
Autor:
Pierre Xiao Lu
Publikováno v:
International Luxury Brand Strategy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6cffbc9e2fe8829c3c5eb13fbcf6226c
https://doi.org/10.4324/9780429463884-7
https://doi.org/10.4324/9780429463884-7
Autor:
Pierre Xiao Lu
Publikováno v:
International Luxury Brand Strategy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4e479fa573715b289ee49677aafb41d0
https://doi.org/10.4324/9780429463884-9
https://doi.org/10.4324/9780429463884-9
Autor:
Pierre Xiao Lu
Publikováno v:
International Luxury Brand Strategy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::110a185d1d667c5aff0fd6540a489920
https://doi.org/10.4324/9780429463884-4
https://doi.org/10.4324/9780429463884-4
Autor:
Pierre Xiao Lu
Publikováno v:
International Luxury Brand Strategy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8b82c193568bb64870ccf821d1e457c
https://doi.org/10.4324/9780429463884-6
https://doi.org/10.4324/9780429463884-6
Autor:
Pierre Xiao Lu
Publikováno v:
International Luxury Brand Strategy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6e0dc0757c17c7708b3ac339b53db86
https://doi.org/10.4324/9780429463884-3
https://doi.org/10.4324/9780429463884-3
Autor:
Pierre Xiao Lu
Publikováno v:
International Luxury Brand Strategy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eefdeb5f0cb2370351848a32b2b4a2af
https://doi.org/10.4324/9780429463884-8
https://doi.org/10.4324/9780429463884-8
Autor:
Pierre Xiao Lu
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.The book gives an overview of how a l
Publikováno v:
Journal of Global Marketing. 29:128-138
In this empirical study across four countries (India, China, Korea, and Philippines), we examine the impact of sales call adaptiveness and customer willingness on sales call length (duration) of salespersons in these four countries. Sales call length