Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Pierre Filiatrault"'
Publikováno v:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 14:28-39
This research presents the results of an empirical study on the perceptions that service firms managers have of their service quality management practices. The results confirm what has been widely discussed in a conceptual and normative way in the li
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::75b1779c2172a223bc23bcb9a628907f
https://doi.org/10.1111/j.1936-4490.1997.tb00116.x
https://doi.org/10.1111/j.1936-4490.1997.tb00116.x
Publikováno v:
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
Whereas managerial common sense proposes that there is an obvious relationship between perception of the media and perception of the advertisement, the present research proves this to be partially wrong. An empirical study on three professional magaz
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f402eeb1a135cdc358c7d11d123b6f22
https://doi.org/10.1007/978-3-319-17052-7_9
https://doi.org/10.1007/978-3-319-17052-7_9
Publikováno v:
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
Although marketing budgeting is an important task for the marketing manager, it has received relatively little attention from researchers. This study addresses the issue of marketing budgeting. The objectives of the study were to determine: marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d2759c2097dfadd59e5808ed01cef915
https://doi.org/10.1007/978-3-319-17052-7_57
https://doi.org/10.1007/978-3-319-17052-7_57
Autor:
Pierre Filiatrault, Marie Marquis
Publikováno v:
Journal of Consumer Behaviour. 2:212-231
In this paper, we investigate how high public self-conscious subjects may display specific reactions while waiting in line with strangers at a movie theatre. Results suggest that, when compared with low public subjects, high public self-conscious sub
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7271c6fe00dcb5c922c54a947641ff26
https://doi.org/10.1002/cb.103
https://doi.org/10.1002/cb.103
Autor:
Pierre Filiatrault, June Marchand
Publikováno v:
International Journal of Nonprofit and Voluntary Sector Marketing. 7:271-287
AIDS prevention, especially when it concerns young adults, is a very serious matter. As a topic to advertise, it is therefore particularly challenging. Public policy makers have the difficult task of finding the message strategy most likely to persua
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e9fdfafa35690cd32fa7f26980d5fef8
https://doi.org/10.1002/nvsm.185
https://doi.org/10.1002/nvsm.185
Autor:
Pierre Filiatrault, Marie Marquis
Publikováno v:
Psychology and Marketing. 19:267-292
The objective of this article is to determine whether a dissatisfied consumer would select a specific complaining behavior response based on his or her self-consciousness disposition. The study used written scenarios where subjects waiting in line at
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b7443fd9bd459b60cf32bf1d87ac7a37
https://doi.org/10.1002/mar.10012
https://doi.org/10.1002/mar.10012
Publikováno v:
Journal of Business Research. 45:235-246
How do organizational customers assess professional services? The present study aims at evaluating the respective effects of three strategic variables, which are often confused—namely, quality, value, and satisfaction, on organizational customers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c9b86f6ba86edb5c65fa374a14c4fd1
https://doi.org/10.1016/s0148-2963(97)00223-3
https://doi.org/10.1016/s0148-2963(97)00223-3
Autor:
Pierre Filiatrault, Jacques Roy
Publikováno v:
Journal of Air Transport Management. 4:77-86
This paper aims to measure the impact of new business practices and new communication technologies on the behavior of business travelers and their organizations. To attain this objective, the research methodology consists of 24 personal interviews, t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7fa4a90a0b0737a61c0dd12902d8a6d5
https://doi.org/10.1016/s0969-6997(98)00009-x
https://doi.org/10.1016/s0969-6997(98)00009-x
Publikováno v:
Industrial Marketing Management. 27:177-185
This article identifies and measures the gaps between two perceptions: how accounting firms believe they are perceived by their corporate clients versus how these customers really perceive their accounting firm. The literature relevant to professiona
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3f99f2e170e99ce8b4edbedda9bb21a
https://doi.org/10.1016/s0019-8501(97)00063-1
https://doi.org/10.1016/s0019-8501(97)00063-1
Publikováno v:
Journal of International Consumer Marketing. 9:5-29
This research deals with the Influence of socio-cultural variables on preferences of Polish consumers towards specific products made in Poland versus the same products made in Western countries. A convenience sample of 265 Polish university students
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0bf5bafe0942331c3b1e50aeecaa1a13
https://doi.org/10.1300/j046v09n04_02
https://doi.org/10.1300/j046v09n04_02