Zobrazeno 1 - 10
of 219
pro vyhledávání: '"Pierre Berthon"'
Publikováno v:
Business Horizons. 66:27-36
Signaling how virtuous a brand is has become an ever more common strategy. Brands have recently outcompeted one another to align themselves with various causes. We explore the rise in virtue signaling and review prominent examples of brands who have
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa5fb0e775251bc3e59f6d95aa667079
https://doi.org/10.1016/j.bushor.2021.10.006
https://doi.org/10.1016/j.bushor.2021.10.006
Publikováno v:
Business Horizons. 65:729-738
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::75298282e3baacb37d34f4cb7940f32c
https://doi.org/10.1016/j.bushor.2022.07.006
https://doi.org/10.1016/j.bushor.2022.07.006
Autor:
Sarah Lord Ferguson, Pierre Berthon
Publikováno v:
AMS Review
A primary goal of health marketing is to help people make healthy choices. The problem is that health decision-making is complex, and individuals often make unhealthy decisions even when healthy options are promoted. In this paper, we address this pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ed73e32ede7cefe095f5c8ee957a5fb4
http://europepmc.org/articles/PMC8551663
http://europepmc.org/articles/PMC8551663
Publikováno v:
Business Horizons.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1d7c708a4bd156f7d26919646527793a
https://doi.org/10.1016/j.bushor.2022.10.007
https://doi.org/10.1016/j.bushor.2022.10.007
Publikováno v:
Journal of Strategic Marketing. :1-16
A key function of marketing is the management of information between the firm and the market; and what is not communicated is as important as what is communicated. Thus, secrecy – the active withho...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e1446057d572334b890796cf8f58d7f
https://doi.org/10.1080/0965254x.2020.1853200
https://doi.org/10.1080/0965254x.2020.1853200
Publikováno v:
Technovation. 123:102691
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e8a20520801a51b08faec994099f1f8
https://doi.org/10.1016/j.technovation.2023.102691
https://doi.org/10.1016/j.technovation.2023.102691
Publikováno v:
Business Horizons. 66:301
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d927e2ac89c99c9735c28cce1fee3e21
https://doi.org/10.1016/j.bushor.2022.12.001
https://doi.org/10.1016/j.bushor.2022.12.001
Publikováno v:
Journal of Strategic Marketing. :1-13
The theory of the post-emotional-self and post-emotional society proposes that the industrialized world has become a post-emotional society in which emotion has become separated from action and fee...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e07cfab59a8a0cc90012f0cb35d5c8b1
https://doi.org/10.1080/0965254x.2020.1786848
https://doi.org/10.1080/0965254x.2020.1786848
Publikováno v:
Journal of Marketing Management. 36:682-704
Amidst the forceful public demand for organisational transparency, there is an ambition to explore the limits of openness. What kind of information could and should firms keep secret and under whic...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ecaae4277c97fadaaf427b403d197a3d
https://doi.org/10.1080/0267257x.2020.1742188
https://doi.org/10.1080/0267257x.2020.1742188
Publikováno v:
Journal of Business Research. 110:577-583
Developed economies have seen a shift in economic value away from the production of material goods and toward the production of information-intensive offerings. The process of innovation has evolved in parallel, from staged and gated approaches to ag
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11c10238a1f88241dd5e6fa3973fb742
https://doi.org/10.1016/j.jbusres.2018.05.010
https://doi.org/10.1016/j.jbusres.2018.05.010